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17 Cards in this Set
- Front
- Back
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informal sources
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get their information and opinions from daily life and experiences. easiest too find, most complex to interpret, give color, interesting anecdotes, but it is not solid and informed input
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distortion
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reactions to the communicator
selective perception selective recall institutional bias ego-involved bias inaccurate observation |
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newsgroups
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bulletin board, don't have to be a member to post a message
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discussion lists
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subscribe for free to the list, messages will come into your e-mail, self-regulating
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forum
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found on many news and corporate websites, can discuss stories products, issue, etc.
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private institutions
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funeded with money and other resources from private individuals acting singly or in assocation with one another.
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public institutions
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funded with tax money and other resources from local, state, and federal governments.
governments, international agencies |
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the danger in using institutional sources
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overwhelmed by the quantity and complexity of it all.
however, they are reliable, accurate, and complete in their information-producing and disseminating functions. it probably won't be neutral however. |
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media kits versus news releases
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media kits are promotional and informational: photos video bio, contact lists, designed to make it into a news story or ad. the goal is to get their pov accepted.
news releases inform of events: press conferences, stock offerings. can also try to get pov accepted |
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policy documents
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treatises on certain issues
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evaluation reports
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gao does audits and give info on gov programs. reports that are too comprehensive for news outlets to conduct.
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monitor
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regularly scan news releases or by visiting their websites
involves observation |
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search
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search documents using relevant tools
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private companies not required to. . .
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file public reports on their financial condition.
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psychographic, demographic, and media use
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mediamark research MRI and simmons study of media and markets
both published in electronic form |
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psychographic information
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VALS: values and lifestyles
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trade associations
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encyclopedia of associations
ASAE Gateway AssocationCentral |
