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6 Cards in this Set
- Front
- Back
- 3rd side (hint)
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DEFINE LOCUS OF CONTROL |
People differ in their beliefs on whether the outcomes of their actions are dependant on what they do
Internal = blame on themselves External = blame on other external factors |
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DEFINE MINORITY INFLUENCE |
A form of social influence where members of the majority change their behaviours or belief as a result of their exposure to a persuasive authority |
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WHAT PROCESSES BRING ABOUT MINORITY INFLUENCE? |
Consistency - effective provided there is stability in the expressed position over time and agreement between minority members.
Commitment - the degree to which the minority are dedicated to a particular cause. The greater the perceived commitment the greater the influence
Flexibility - a willingness to be flexible and compromise when expressing a position. |
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WHAT ARE THE FIVE FACTORS OF SOCIAL INFLUENCE LEADING TO SOCIAL CHANGE? |
1) Drawing attention - draw majorities attention to the issue.
2) Cognitive conflict - minority create conflict between what majority members believe. majority think about issues being challenged
3) Consistency of position - minority influence more influential when they are consistent over time.
4) The argumentation principle - if minority are willing to suffer for their views, they are seen as more committed and so are taken more seriously.
5) snowball effect - minority influence has a small effect but it spreads more widely as more people consider issues being promoted, until it reaches the 'tipping point' which leads to wide scale social change. |
ACCAS |
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TALK THROUGH MOSCOVICI ET AL. 1969 |
Groups contained four naive participants and two confederates. They were shown a series of blue tiles ranging in intensity, and were asked to guess what colour they were. In the consistent trial, the minority of two confederates shouted out 'green' the whole time. In the inconsistent trial, the minority of two confederates shouted 'green' for two thirds of the time. A control was done, where there were no confederates; the participants shouted 'blue' the whole time. Results: consistency = 8% of trials, inconsistency = 1.24% |
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TALK THROUGH MOSCOVICI ET AL. 1976 |
If an individual is exposed to a persuasive argument under certain circumstances, they may change their beliefs and values; this is known as 'conversion' |
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