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11 Cards in this Set

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measured from baseline to baseline
leading
width of a line of type, expressed in picas
measure
unit of measure. type size and leading are expressed in points
point
unit of measure 6 picas= 1 inch
pica
is a glyph of 2 or more joined characters
ligature
are formed when white spaces between words line up
rivers
hatches are known as thesse. they should only be used for inches and feet
dumb quotes
are manually placed to break up lines
discretionary quotes
used to express a strong grammatical break. An em is one em wide, no spaces on either side
em dash
primarily used with numbers. 1-10
Used as "and" and "to" arab-israeli or portland-seattle
en dash
connect linked words or phrases, they break words at the end of lines
hyphens