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11 Cards in this Set
- Front
- Back
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measured from baseline to baseline
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leading
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width of a line of type, expressed in picas
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measure
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unit of measure. type size and leading are expressed in points
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point
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unit of measure 6 picas= 1 inch
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pica
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is a glyph of 2 or more joined characters
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ligature
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are formed when white spaces between words line up
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rivers
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hatches are known as thesse. they should only be used for inches and feet
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dumb quotes
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are manually placed to break up lines
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discretionary quotes
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used to express a strong grammatical break. An em is one em wide, no spaces on either side
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em dash
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primarily used with numbers. 1-10
Used as "and" and "to" arab-israeli or portland-seattle |
en dash
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connect linked words or phrases, they break words at the end of lines
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hyphens
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