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16 Cards in this Set
- Front
- Back
Line |
"a dot that takes a walk" or the path of a moving point |
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Positive Space |
space on a composition occupied by elements |
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Negative Space |
space not occupied by elements |
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5 Elements of Design |
Line, Shape, Value, Texture, & Color |
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2 Main Principles of Design |
Harmony and Unity |
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2 Types of Balance |
Symmetry and Asymmetry |
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Typography |
an element in design in the form of visual communication |
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Balance |
equal distribution (visual weight) on both sides of the composition |
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Rhythm |
visual elements convey movement |
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Fibonacci Spiral/Golden Ratio |
used to develop a composition based on a mathematical sequence, described as the "Divine Proportion", often used in art and design to create harmony |
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Dominance |
an element or elements that assume greater importance using scale or numbers |
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Eye Flow |
movement across a picture plane |
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Symmetry |
"formal" balance, equal distribution of weight on both sides |
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Asymmetry |
"informal" balance or counter balance |
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Gradation |
gradual change using value, scale, direction or morphing |
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Implied Line |
a line that makes your eye fill in the gaps |