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16 Cards in this Set

  • Front
  • Back

Line

"a dot that takes a walk" or the path of a moving point

Positive Space

space on a composition occupied by elements

Negative Space

space not occupied by elements

5 Elements of Design

Line, Shape, Value, Texture, & Color

2 Main Principles of Design

Harmony and Unity

2 Types of Balance

Symmetry and Asymmetry

Typography

an element in design in the form of visual communication

Balance

equal distribution (visual weight) on both sides of the composition

Rhythm

visual elements convey movement

Fibonacci Spiral/Golden Ratio

used to develop a composition based on a mathematical sequence, described as the "Divine Proportion", often used in art and design to create harmony

Dominance

an element or elements that assume greater importance using scale or numbers

Eye Flow

movement across a picture plane

Symmetry

"formal" balance, equal distribution of weight on both sides

Asymmetry

"informal" balance or counter balance

Gradation

gradual change using value, scale, direction or morphing

Implied Line

a line that makes your eye fill in the gaps