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17 Cards in this Set
- Front
- Back
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media
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any tool or technology for sending and/or recieving messages
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media text
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any *message* sent by way of media; could be words, pictures, sounds, or multimedia
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mass media
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any toold or technology for sending messages from a central source to many recievers (usually one way)
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syntax
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the way words are put together to send a message
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repition
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when something is repeated so that you will remember the name
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positive words
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giving desriptive information about what the canidate can do well (often political ads)
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negative words
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critisize your opponent (often political ads)
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techneque of persuasion:
humor |
funny or crazy images
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techneque of persuasion:
macho |
stong, tough, powerful -usually males. may carry weapons or be pictured in dangerous situations. cowboys.
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techneque of persuasion:
friends |
groups of people enjoying each other and doing things together. buddies , pals and friendship
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techneque of persuasion:
family |
mother, father, children or a family. may also be intergenerational group
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techneque of persuasion:
fun |
everyone is happy- smiling and laughing. often images of people doing fun things and having a good time
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techneque of persuasion:
nature |
outdoor settings- mountains, ocean, desert, snow, flowers etc. may or may not have people included
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techneque of persuasion:
physical attraction |
emphasis on physical attributes of models, usually female; may wear revealing clothing and be shown flirting through attitude or body language
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techneque of persuasion:
cartoon |
people or animals portrayed as a drawing or animation, often humorous
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techneque of persuasion:
celebrity |
someone most people recognize- athlete, musician, politician, or movie star
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techneque of persuasion:
wealth |
expensive and elegant places and things. big houses, new cars, jewlery, designer clothing, etc.
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