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24 Cards in this Set

  • Front
  • Back
Blanket primary
A primary in which voters can vote for the Dem. candidates, the Rep. candidates, or some from each party
Closed primary
Primary in which voters must first declare to which party they belong
Coattails
Tendency of down-ballot candidates to profit from the presence on the ticket of a stronger candidate
Critical or realigning period
Time during which a sharp, lasting shift occurs int he popular coalition supporting 1 or both parties
Direct mail
Means of soliciting funds from millions of people
General election
Election used to fill an elective office
Incumbent
Person currently in office
Office-bloc ballot
Ballot listing all candidates for a given office under the name of that office
independent
a voter describing herself or himself as neither a Democrat nor a Republican
Open primary
Primary in which voters can vote for the candidates of either the Democratic or the Republican party
Party-column ballot
Ballot listing all candidates of a given party together under the name of that party
PAC
Group legally able to solicit campaign contributions from people within an organization and to funnel these to candidates for office (with some restrictions)
Position issue
Issue dviding the electorate on which rival parties adopt different policy positions to attract voters
presidential primary
a primary held to select delegates to the presidential nominating conventions of the major parties
Primary election
Election intended to select a party's candidates for elective office
Prospective voting
Voting for a candidate b/c one favors his ideas for addressing issues after the election
Retrospective voting
Voting for the candidate or party in office b/c one likes or dislikes how things have goine in the past
Runoff primary
Primary in which, to be successful, the candidate must receive a majority of all votes cast in that race
Split ticket voting
Practice of voting for one major party's candidates in state or local elections and the other's at the national level
Spots
Short TV ads used to promote a candidate for government office
Straight ticket voting
Voting for candidates who are all of the same party
Talking Heads
Televised pictures showing nothing more than individuals speaking
Valence issue
Issue on which voters distinguish rival parties by the degree to which they associate each party with goals that voters universally support or oppose
Visual
Filmed episode showing a candidate doing something newsworthy