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24 Cards in this Set
- Front
- Back
Blanket primary
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A primary in which voters can vote for the Dem. candidates, the Rep. candidates, or some from each party
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Closed primary
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Primary in which voters must first declare to which party they belong
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Coattails
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Tendency of down-ballot candidates to profit from the presence on the ticket of a stronger candidate
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Critical or realigning period
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Time during which a sharp, lasting shift occurs int he popular coalition supporting 1 or both parties
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Direct mail
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Means of soliciting funds from millions of people
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General election
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Election used to fill an elective office
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Incumbent
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Person currently in office
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Office-bloc ballot
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Ballot listing all candidates for a given office under the name of that office
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independent
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a voter describing herself or himself as neither a Democrat nor a Republican
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Open primary
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Primary in which voters can vote for the candidates of either the Democratic or the Republican party
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Party-column ballot
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Ballot listing all candidates of a given party together under the name of that party
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PAC
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Group legally able to solicit campaign contributions from people within an organization and to funnel these to candidates for office (with some restrictions)
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Position issue
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Issue dviding the electorate on which rival parties adopt different policy positions to attract voters
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presidential primary
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a primary held to select delegates to the presidential nominating conventions of the major parties
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Primary election
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Election intended to select a party's candidates for elective office
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Prospective voting
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Voting for a candidate b/c one favors his ideas for addressing issues after the election
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Retrospective voting
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Voting for the candidate or party in office b/c one likes or dislikes how things have goine in the past
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Runoff primary
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Primary in which, to be successful, the candidate must receive a majority of all votes cast in that race
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Split ticket voting
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Practice of voting for one major party's candidates in state or local elections and the other's at the national level
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Spots
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Short TV ads used to promote a candidate for government office
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Straight ticket voting
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Voting for candidates who are all of the same party
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Talking Heads
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Televised pictures showing nothing more than individuals speaking
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Valence issue
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Issue on which voters distinguish rival parties by the degree to which they associate each party with goals that voters universally support or oppose
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Visual
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Filmed episode showing a candidate doing something newsworthy
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