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22 Cards in this Set

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The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals.
strategic management
The general plan of major action by which an organization intends to achieve its long-term goals.
grand strategy
The standardization of product design and advertising strategies throughout the world.
globalization
The modification of product design and advertising strategies to suit the specific needs of individual countries.
multidomestic strategy
A strategy that combines global coordination to attain efficiency with flexibility to meet specific needs in various countries.
transnational strategy
The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals.
strategy
A business activity that an organization does particularly well in comparison to competitors.
core competence
The condition that exists when the organization's parts interact to produce a joint effect that is greater than the sum of the parts acting alone.
synergy
The level of strategy concerned with the question, "What business are we in?" Pertains to the organization as a whole and the combination of business units and product lines that make it up.
corporate-level strategy
The level of strategy concerned with the question "How do we compete?" Pertains to each business unit or product line within the organization.
business-level strategy
The level of strategy concerned with the question "How do we support the business-level strategy?" Pertains to all of the organization's major departments.
functional-level strategy
The stage of strategic management that involves the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan.
strategy formulation
The stage of strategic management that involves the use of managerial and organizational tools to direct resources toward achieving strategic outcomes.
strategy implementation
Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) that affect organizational performance.
situation analysis
A type of corporate-level strategy that pertains to the organization's mix of SBUs and product lines that fit together in such a way as to provide the corporation with synergy and competitive advantage.
portfolio strategy
A division of the organization that has a unique business mission, product line, competitors, and markets relative to other others in the same corporation.
strategic business unit (SBU)
A concept developed by the Boston Consulting Group that evaluates SBUs with respect to the dimension of business growth rate and market share.
BCG matrix
A type of competitive strategy with which the organization seeks to distinguish its products or services from competitors'.
differentiation
A type of competitive strategy with which the organization aggressively seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient than competitors.
cost leadership
A type of competitive strategy that emphasizes concentration on a specific regional market or buyer group.
focus
Types of Competitive strategies?
1) Differentiation
2) Cost Leadership
3) Focus
purpose of strategy?
1) Core competency
2) Synergy
3) Value creation