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22 Cards in this Set
- Front
- Back
The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals.
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strategic management
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The general plan of major action by which an organization intends to achieve its long-term goals.
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grand strategy
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The standardization of product design and advertising strategies throughout the world.
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globalization
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The modification of product design and advertising strategies to suit the specific needs of individual countries.
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multidomestic strategy
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A strategy that combines global coordination to attain efficiency with flexibility to meet specific needs in various countries.
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transnational strategy
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The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals.
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strategy
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A business activity that an organization does particularly well in comparison to competitors.
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core competence
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The condition that exists when the organization's parts interact to produce a joint effect that is greater than the sum of the parts acting alone.
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synergy
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The level of strategy concerned with the question, "What business are we in?" Pertains to the organization as a whole and the combination of business units and product lines that make it up.
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corporate-level strategy
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The level of strategy concerned with the question "How do we compete?" Pertains to each business unit or product line within the organization.
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business-level strategy
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The level of strategy concerned with the question "How do we support the business-level strategy?" Pertains to all of the organization's major departments.
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functional-level strategy
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The stage of strategic management that involves the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan.
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strategy formulation
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The stage of strategic management that involves the use of managerial and organizational tools to direct resources toward achieving strategic outcomes.
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strategy implementation
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Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) that affect organizational performance.
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situation analysis
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A type of corporate-level strategy that pertains to the organization's mix of SBUs and product lines that fit together in such a way as to provide the corporation with synergy and competitive advantage.
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portfolio strategy
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A division of the organization that has a unique business mission, product line, competitors, and markets relative to other others in the same corporation.
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strategic business unit (SBU)
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A concept developed by the Boston Consulting Group that evaluates SBUs with respect to the dimension of business growth rate and market share.
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BCG matrix
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A type of competitive strategy with which the organization seeks to distinguish its products or services from competitors'.
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differentiation
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A type of competitive strategy with which the organization aggressively seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient than competitors.
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cost leadership
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A type of competitive strategy that emphasizes concentration on a specific regional market or buyer group.
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focus
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Types of Competitive strategies?
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1) Differentiation
2) Cost Leadership 3) Focus |
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purpose of strategy?
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1) Core competency
2) Synergy 3) Value creation |