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31 Cards in this Set
- Front
- Back
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combination of multiple parts into a unified whole
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composition
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visual theory that emphasizes the importance of the holistic composition
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gestalt
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equal distribution of weight or visual force among visual units
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balance
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the absence of balance
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imbalance
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compositional similarity, oneness, togetherness or cohesion
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unity
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differences that give a design visual and conceptual interest
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variety
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the mind's inclination to connect fragmented information
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closure
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unifying force created by the outer edge of the picture plane or boundaries set up within a composition
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containment
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degree of connection or flow among compositional parts
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continuity
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two or more forces operate in opposition
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contrast
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special attention given to some aspect of the composition to increase its prominence
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emphasis
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primary points of interest within a composition
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focal point
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visual or physical structure of a design created by intersecting parallel lines
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grid
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visual organization based on similarity (location, orientation, shape, ect..)
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grouping
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systematic repetition
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pattern
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the flat surface on which a three-dimensional image is projected
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picture plane
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relative size of objects within a composition
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proximity
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the use of the same visual element a number of times within one composition
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repetition
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multiple units in a deliberate pattern
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rhythm
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size relationship between two objects
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scale
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the area within or around an area of substance
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space
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imposes order and determines relationships within a design
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structure
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created when shapes are mirrored on either side of a central axis
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symmetrical balance
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equilibrium among visual without mirroring on either side of an axis
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asymmetrical balance
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created when symmetrical balance happens vertically and horizontally and the center works as a focal point
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radial symmetry
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roughly similar imagery appears on either side of a central axis
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approximate symmetry
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shapes float or sink within a composition and the relative importance of visual elements within a design
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visual weight
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shapes in a composition visually recede as they decrease contrast, sharpness, and value
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atmospheric perspective
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an obvious break from the norm within a design
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anomaly
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deliberate visual pathway
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movement
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combination of gestalt designs
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cyclone design
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