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16 Cards in this Set
- Front
- Back
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AOS
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area of study
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CPA
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cost per aquisition
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CPC
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cost per click
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CPL
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cost per lead
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CPM
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cost per thousand impressions/emails
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CPSE
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cost per student enrollment
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CPV
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cost per view
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CTR
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click through rate
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CV
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call verified
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DADS
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display ads(banners)
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PPC
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pay per click
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Scrub
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eliminating extremely poor leads due to incomplete/failed info
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scrub rate
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percentage of failed leads to gross leads (=external accepted/internal accepted)
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SEM
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search engine marketing
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TL
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text links
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total leads
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lead complete x multiplier
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