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12 Cards in this Set
- Front
- Back
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Persuasion
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is the process of attempting to change or reinforce attitudes, beliefs, values, or behavior
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Cognitive Dissonance
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occurs when you are presented with information that is inconsistent with your current thinking or feelings
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General Purpose
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To Persuade
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Attitude
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Learned predisposition to respond favorably or unfavorably
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Belief
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Sense of what is true or false
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Value
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Enduring conception of right or wrong
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Behavior
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Typical actions
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Ethos:
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Establishing Your Credibility
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Logos:
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Using Evidence and Reasoning
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Inductive reasoning
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Arrives at a general conclusion from specific instances
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Deductive reasoning
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Reasoning from a general statement to reach a specific conclusion
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Pathos:
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Using Emotion
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