10

Front 1

Bleed page:

Back 1

A page on which the advertisement is printed to the edge of the page leaving no border.

Front 2

Broadcast media:

Back 2

Agencies or instruments such as radio and television that use verbal communication to share a message with the public.

Front 3

Buying allowance:

Back 3

Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product.

Front 4

CPM (cost per thousand):

Back 4

The media cost of exposing 1,000 readers to an ad.

Front 5

Extensive coverage:

Back 5

Reaching a larger audience.

Front 6

Frequency:

Back 6

The average number of times a person in the target audience is exposed to a promotional message.

Front 7

Incentives

Back 7

Products earned through contests, sweepstakes, and rebates.

Front 8

Institutional advertising:

Back 8

Advertising designed to create a favorable image and goodwill for a business or organization.

Front 9

Institutional promotion:

Back 9

Communication used to create a favorable image of the business in the eyes of the consumer instead of promoting a product/service.

Front 10

Intensive coverage:

Back 10

Reaching a smaller group of people more often

Front 11

Media:

Back 11

Agencies, means, or instruments used to deliver promotional messages to the public. (Also see Promotional media on the next page.)

Front 12

News release:

Back 12

A prepared statement or story that provides newsworthy information about the business or organization providing it.

Front 13

Online media:

Back 13

The Internet used as a vehicle to deliver messages to customers.

Front 14

Personal selling:

Back 14

A form of promotion that uses planned, personalized communication in order to influence customer buying decisions and ensure satisfaction.

Front 15

Premiums:

Back 15

Low cost items given to the consumer at a discount or free.

Front 16

Press conference:

Back 16

A meeting to which a business or organization invites media for the purpose of distributing information about a newsworthy event.

Front 17

Press kit:

Back 17

A folder containing feature stories, articles, photographs, and/or news releases about the company, product, or persons which has been prepared to assist the media.

Front 18

Primary circulation:

Back 18

The total number of copies of print media sold.

Front 19

Print media:

Back 19

Agencies or instruments such as newspapers, magazines, direct mail, signs, and billboards which use written communication to deliver messages to the public

Front 20

Product promotion

Back 20

Communication used to persuade consumers to buy a particular product/service.

Front 21

Product samples:

Back 21

Trial size products generally sent through the mail or distributed at the business and given to the consumer free of charge.

Front 22

Promotion:

Back 22

Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products/services.

Front 23

Promotional advertising:

Back 23

Communication designed to increase sales of products and services.

Front 24

Promotional media:

Back 24

Channels of communication that serve as tools for promoting ideas, goods, and services to consumers.

Front 25

Promotional mix:

Back 25

The combination, or blend, of the different types of promotion.

Front 26

Promotional strategy:

Back 26

A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives.

Front 27

Promotional tie-ins:

Back 27

A strategy in which two or more businesses combine promotional resources to increase sales

Front 28

Public relations:

Back 28

Any activity designed to create a favorable image toward a business, its products, or its policies.

Front 29

Publicity:

Back 29

Information that is provided to the public by the media or other sources at no cost to the business.

Front 30

Reach:

Back 30

A non-duplicated count of the people in a target audience who are exposed to a promotional message.

Front 31

Sales incentives:

Back 31

Awards given to salespersons for meeting or exceeding sales goals.

Front 32

Sales promotion:

Back 32

The variety of activities other than personal selling, advertising, and public relations that are used to increase consumer purchases.

Front 33

Secondary circulation:

Back 33

The number of people who read a publication but do not actually purchase it (“pass along” readers).

Front 34

Slotting allowance:

Back 34

Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location.

Front 35

Specialty media:

Back 35

Inexpensive, useful items with the name of the advertiser printed on them that are used to gain customer recognition or serve as reminders.

Front 36

Visual merchandising/display:

Back 36

Coordination of the physical elements of a business or a product to project the desired image to the consumer.