Results
Table 1 shows the means and standard deviation of Red and Black coloured words recalled in Mozart’s music and no Music condition.
Table 1. Means (and Standard Deviations) for experimental conditions.
Word colour Music Condition Black words Red words Mean (±SD) Mean (±SD)
Mozart’s Music 6.25 (2.4) 5.40 (2.6)
No music 6.00 (2.3) 4.90 (2.5)
Total 6.12 (2.3) 5.15 (2.6)
Music had no significant effect on the amount of words recalled, F(1, 39) =.368, p=.547. However, The word colour was observed to have a significant effect on number of words recalled: F(1,39)= 4.365, p=.043. According to table 1, Black coloured words were …show more content…
This can be a possible explanation as to why there was no significant interaction between music and colour. Furnham & Bradley (1997) reported that background sounds were distracting for introverts. Furthermore, A study by Salame & Baddeley (1982) observed that background sounds such as irrelevant speech disrupts the recording of visual information into auditory and thus decreases recall.
In conclusion, the results depicted that Mozart’s music does slightly influence performance and that colour could potentially have an influence on memory. These results can be useful for deciding how to advertise so as to improve content recall from viewers by stimulating arousal. For example, the combined effect of both music and colour can be applied to TV commercials so as to make them more
Table 1 shows the means and standard deviation of Red and Black coloured words recalled in Mozart’s music and no Music condition.
Table 1. Means (and Standard Deviations) for experimental conditions.
Word colour Music Condition Black words Red words Mean (±SD) Mean (±SD)
Mozart’s Music 6.25 (2.4) 5.40 (2.6)
No music 6.00 (2.3) 4.90 (2.5)
Total 6.12 (2.3) 5.15 (2.6)
Music had no significant effect on the amount of words recalled, F(1, 39) =.368, p=.547. However, The word colour was observed to have a significant effect on number of words recalled: F(1,39)= 4.365, p=.043. According to table 1, Black coloured words were …show more content…
This can be a possible explanation as to why there was no significant interaction between music and colour. Furnham & Bradley (1997) reported that background sounds were distracting for introverts. Furthermore, A study by Salame & Baddeley (1982) observed that background sounds such as irrelevant speech disrupts the recording of visual information into auditory and thus decreases recall.
In conclusion, the results depicted that Mozart’s music does slightly influence performance and that colour could potentially have an influence on memory. These results can be useful for deciding how to advertise so as to improve content recall from viewers by stimulating arousal. For example, the combined effect of both music and colour can be applied to TV commercials so as to make them more