How Does Color Affect Memorization

Intro: Does color affect memorization? Many advertisements you may see on tv use bright colors instead of dark ones but why? Well for this project I will conduct an experiment figuring out whether color can affect one’s memory. And I predict that color does affect one’s memory because if “warmer” colors stand out compared to “cooler” colors then it would be easier for the human brain to remember. And based on research one way that color can affect memorization is that if a word is printed in association with its meaning, that will provide a mnemonic device for the person. For example, writing the word “banana” in yellow would help the person remember the word easily . For this experiment my independent variable is color and my dependent variable is the number of people that remember the words in color.
Procedure/Data:
First I wrote 10 words in colors that was related to it. The following words, was the word tent (blue), ruby (magenta), potion (purple), turtle (dark green), flower (pink), apple (red), clouds (blue), emerald (green), …show more content…
And the independent variable was able to affect the dependent variable because the words in color determined the amount the participant remembered compared to the black words. Using my data table, the first time my participants were tested on the words they memorized, more colored words were remembered than black words. Research also said that words written in the color related to it gave people a better chance at remembering them because it plays as a mnemonic device for the human brain. However, age difference might have affected my experiment because my second participant who was 6 years old, memorized more words than my first participant, who was 11 years old. So maybe the older you became the less black words you can remember. Maybe next time I can have a group of different ages and test the amount of color and black words they can