Visuals and Weasels
Food is a very important part of our life. Not only does it keep us alive, but because it connects families at the dinner table every single night and having happy children is any mom’s dream. Kraft cheese singles targets children, and parents who want a healthy snack in their home and they create visuals and verbal cues to convey that parents need this specific cheese in the house to complete the snack time fantasy.
First, the Ad does a unique job at showing visuals of what they want to sell. The ad attracts consumers through balance, spatiality, and color. For example, the picture of a grilled cheese sandwich with Kraft American cheese right in the middle of the page which targets the kids. The Kraft Ad was designed to …show more content…
Its been organized to appeal to mom’s eyes instead because of how zoomed in the image is and because of the surroundings it has. On the Kraft Ad, it would be the sandwich, the crumbs, the kitchen, and the glass of milk that catch our attention. Along with this, spatiality is not part of the advertisement because of the expanded sandwich. but better yet, because of two important background objects: a glass of milk and a blurred kitchen. Milk and the kitchen are important because milk conveys that the lactose product is made from cow's milk. Its clearly there to convince parents that the cheese they are buying is made from real milk and not water. Also, the kitchen is important because it sends a message to the consumer which is: “ the cheese is needed in the refrigerator of every family's kitchen.” When people see a product in a home, they all naturally want it in their home. The brown color of the kitchen makes the child feel like they are at home. Plus the colour of the sandwich …show more content…
The Advertisement has been carefully created with select weasel words in order to make people think that they need to buy this cheese. Just like Hirschberg says, words are needed to “persuade the general public” (Hirschberg 90). If the mom is persuaded, then so will the child. The young human will continue to place the cheese in the shopping cart every single time because mommy likes Kraft singles. Mom will not say anything because she finds “social acceptance” from her own child (Hirschberg 88). In addition words on the Ads are also very soothing and Kraft includes one weasel word to convince the consumer into buying the cheese. The magic word on the Advertisement is “no.” Furthermore, the Ad says that the cheese has “No artificial preservatives or flavors.” Any mom will fall for this small yet large lie because Kraft says it does not have any chemical’s to keep the cheese from becoming past due. Moreover, “these ads encourages the consumer to imagine that the purchase of the item will confer qualities associated with the background,” says Hirschberg (89). If the ad says there is nothing in there, most mom’s will be satisfied with the word “no.” In more logical terms, how does this cheese not have artificial preservatives or flavors if it has been packaged and no where on the page does it say that the cheese is organic or fresh from a cow.
Food is a very important part of our life. Not only does it keep us alive, but because it connects families at the dinner table every single night and having happy children is any mom’s dream. Kraft cheese singles targets children, and parents who want a healthy snack in their home and they create visuals and verbal cues to convey that parents need this specific cheese in the house to complete the snack time fantasy.
First, the Ad does a unique job at showing visuals of what they want to sell. The ad attracts consumers through balance, spatiality, and color. For example, the picture of a grilled cheese sandwich with Kraft American cheese right in the middle of the page which targets the kids. The Kraft Ad was designed to …show more content…
Its been organized to appeal to mom’s eyes instead because of how zoomed in the image is and because of the surroundings it has. On the Kraft Ad, it would be the sandwich, the crumbs, the kitchen, and the glass of milk that catch our attention. Along with this, spatiality is not part of the advertisement because of the expanded sandwich. but better yet, because of two important background objects: a glass of milk and a blurred kitchen. Milk and the kitchen are important because milk conveys that the lactose product is made from cow's milk. Its clearly there to convince parents that the cheese they are buying is made from real milk and not water. Also, the kitchen is important because it sends a message to the consumer which is: “ the cheese is needed in the refrigerator of every family's kitchen.” When people see a product in a home, they all naturally want it in their home. The brown color of the kitchen makes the child feel like they are at home. Plus the colour of the sandwich …show more content…
The Advertisement has been carefully created with select weasel words in order to make people think that they need to buy this cheese. Just like Hirschberg says, words are needed to “persuade the general public” (Hirschberg 90). If the mom is persuaded, then so will the child. The young human will continue to place the cheese in the shopping cart every single time because mommy likes Kraft singles. Mom will not say anything because she finds “social acceptance” from her own child (Hirschberg 88). In addition words on the Ads are also very soothing and Kraft includes one weasel word to convince the consumer into buying the cheese. The magic word on the Advertisement is “no.” Furthermore, the Ad says that the cheese has “No artificial preservatives or flavors.” Any mom will fall for this small yet large lie because Kraft says it does not have any chemical’s to keep the cheese from becoming past due. Moreover, “these ads encourages the consumer to imagine that the purchase of the item will confer qualities associated with the background,” says Hirschberg (89). If the ad says there is nothing in there, most mom’s will be satisfied with the word “no.” In more logical terms, how does this cheese not have artificial preservatives or flavors if it has been packaged and no where on the page does it say that the cheese is organic or fresh from a cow.