Aristotle stated, “The first level of judgment that is casted by an audience is targeted at a speaker’s credibility”. In this advertisement however, there were two logos NHS and the smoke free log, located on the right hand side of the poster. These logos was to give credibility to the work and certainty to the audience of people. The logo NHS: The National Health Service is the publicly funded healthcare system for England. It is the largest and the oldest single-payer healthcare system which focuses on problems such as smoking habits and drinking habits, which tie into why this advertisement focus on unhooking people from smoking
Aristotle stated, “The first level of judgment that is casted by an audience is targeted at a speaker’s credibility”. In this advertisement however, there were two logos NHS and the smoke free log, located on the right hand side of the poster. These logos was to give credibility to the work and certainty to the audience of people. The logo NHS: The National Health Service is the publicly funded healthcare system for England. It is the largest and the oldest single-payer healthcare system which focuses on problems such as smoking habits and drinking habits, which tie into why this advertisement focus on unhooking people from smoking