Background
VICCO turmeric ayurvedic cream is a struggling brand due the emergence of various competitors, who are capturing market share through large advertising, spends. The objective of this project is to develop a promotion strategy for “VICCO TURMERIC AYURVEDIC CREAM” in electronic and print media.
Scope and focus of the study
The main scope of the project is to study the current advertising strategy of the company, and to monitor the emergence of various competitors. For this purpose we carried out a research survey, through which we have identified that most people are aware of the product, and like the product features, jingle and signature tune of previous advertisement.
VICCO group Vicco was founded in 1952 by K.V. Pendharkar and …show more content…
Such motivation and a radical change in its target customers and market channel will help Vicco derive a fit between the need, wants and the distribution strategy in this case the intensive distribution system of Vicco.
Effectively Vicco should move away from its conventional distribution system to the contemporary multi-channel distribution system which in turn is a function of change in target customers and a broad product line, this will also enable Vicco to be effective in its intensive distribution strategy.
Promotion: Promotion is a very important feature in marketing a product. It serves several roles which include creating a need in the psyche of the consumer, popularizing a product, improving the consumer knowledge as well as positioning the product.
10
There are a lot of differences in the promotional activities which used to take place in the past compared to how it is undertaken presently. There has been an increase in the awareness amongst consumers, communication channels as well as the growth of social media in marketing which has led to this change in promotional
VICCO turmeric ayurvedic cream is a struggling brand due the emergence of various competitors, who are capturing market share through large advertising, spends. The objective of this project is to develop a promotion strategy for “VICCO TURMERIC AYURVEDIC CREAM” in electronic and print media.
Scope and focus of the study
The main scope of the project is to study the current advertising strategy of the company, and to monitor the emergence of various competitors. For this purpose we carried out a research survey, through which we have identified that most people are aware of the product, and like the product features, jingle and signature tune of previous advertisement.
VICCO group Vicco was founded in 1952 by K.V. Pendharkar and …show more content…
Such motivation and a radical change in its target customers and market channel will help Vicco derive a fit between the need, wants and the distribution strategy in this case the intensive distribution system of Vicco.
Effectively Vicco should move away from its conventional distribution system to the contemporary multi-channel distribution system which in turn is a function of change in target customers and a broad product line, this will also enable Vicco to be effective in its intensive distribution strategy.
Promotion: Promotion is a very important feature in marketing a product. It serves several roles which include creating a need in the psyche of the consumer, popularizing a product, improving the consumer knowledge as well as positioning the product.
10
There are a lot of differences in the promotional activities which used to take place in the past compared to how it is undertaken presently. There has been an increase in the awareness amongst consumers, communication channels as well as the growth of social media in marketing which has led to this change in promotional