Walmart Marketing Campaign

A marketing campaign I believe to be successful is for the company Walmart. The company’s main mission in their marketing message is to save people money, which they can live better lives. Walmart is also able to convey low prices by always finding ideas to increase efficiency and cut waste out of the system and pass savings on to its customers (Walmart Launches National Advertising Campaign to Show “The Real Walmart”). Walmart’s business approach explains how Walmart delivers low prices for its consumers. The company’s low prices start with one of the world’s most advanced supply networks, including an incredibly efficient trucking fleet. The company has increased its fleet efficiency by 80 percent (Walmart Launches National Advertising Campaign …show more content…
Click the following link to view video: …show more content…
However, the company’s purpose of the marketing campaign is clearly traveled around and the nature of the company’s retail business. The overall performance of Walmart in the global retail industry is connected to its marketing mix strategies of the 4 p’s, product, price, promotion, and place. As the company continues to precede into the direction as the most gigantic retailer in the world, Walmart expects to use the same marketing mix as it expands globally (Ferguson). The strategies included in the company’s current marketing mix have already shown considerable success