When companies follow a rhetorical strategy, they can successfully achieve higher rates of sale.
To begin, McDonald’s appeals to the people with both words and images by playing with their emotions. McDonald's uses the slogan in the product called “Happy meal” as a way to persuade young children. It is named "Happy meal" because it is targeted for children. In an article posted in Times “Why not create a meal just for kids?” McDonald’s intends to create a bond with a child, letting them feel that the company cares about them (Webley). This gives readers an impression that McDonald's is able to provoke emotions with a child. In other words, McDonald's creates this as an allusion to children in a point to make the people believe that the company cares about the child. Individuals perceive McDonald’s as a company that is not only caring about