Stereotypes In Advertising Case Study

Improved Essays
1. A) Could advertising aimed naturally at large audiences, avoid stereotypes? Yes, advertisement can be naturally aimed at large audiences while avoiding stereotypes by aiming at a collective need or shared common ground many share; In my opinion to have an effective ad, there should be people, places, and things that people want to relate themselves with. Everyone’s different in one way or another, therefore by displaying diversity, painting people in a different light, displaying enjoyment, and in reverse displaying the dissatisfaction stirred by being without what’s advertised can gets the desirable results. For example, Mountain Dew run commercials that align them self with the NBA. Basketball is a very popular sport with a diverse fan …show more content…
No, not always because the question is if it 's “ALWAYS” bad. Some stereotypes actual sheds light on social issues in society, bringing certain ways of thinking others hold out from the shadows a and coming up with solutions on how we can suggest a change in heart and mind of those people, with corrective action to deeper rooted issues (the cause); the stereotype simply being a branch. The way stereotypes are depicted can provoke awareness in a person to ask, where did such a depiction come from? Inspiring them to do their research to accumulate accurate information; gaining insight on why that stereotype exist in the first place. Accurate information is spread with the findings and more importantly a shift in perception about a stereotype optimistically speaking. As an example, let 's say you saw a commercial for the feed the needy kids in Africa; it features a spokesperson who’s explaining the poor living conditions of the tribal people featured to get you to donate for a cause, though intentions might be good, it does have what I believe to be unintentional consequences. To explain this better now let us assume you didn’t know much about Africa and Africans except that you heard it poor and Africans are black from what you’ve seen on television but that commercial brings to your attention that portrayal of the stereotype …show more content…
Yes it can be interpreted as a metaphor because the scene shows how deep rooted racism and oppression runs. Inequality was a such normal thing at the time that the oppressed was oppressing each other. The perfect analogy is the crabs in a bucket mentality. In the scene the black teenagers are called all types of derogatory terms and pitted against each other, since they can’t release that anger at their oppressors because of the social class, they direct it towards each other. An example from the narrative is when the narrator was forcibly chosen to fight; he had words with the other teenagers because he replaced their friend out an of nights’ work. It 's obvious the teenagers valued money over dignity. They also put the value of the social class and pride over each other’s well-being. When the narrator whispered “Fake like I knocked you out, you can have the prize” to Tatlock he refused and continued fighting instead of putting an end to vicious battle continuing hurt each other. The oppression and inequality of society is definitely the bucket, but did those crabs ever ask how they were got in the bucket in first place?

Related Documents

  • Superior Essays

    Women and men have always been depicted differently throughout the years, it seems certain stereotypes of femininity and masculinity will always play an underlying role in why advertisements for gender-specific products are displayed and targeted towards viewers the way that they are. This is particularly true when looking at magazines. Society is constantly being reminded of the fact that the images shown to them in magazines are being altered and enhanced in order to highlight natural qualities of both the male and female genders. Women are made to look thinner in some areas while curvier in other areas, and men are made to look bulkier and more muscular in comparison to the women. But besides the obvious physical changes that magazine editors make to pictures in their…

    • 1882 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    The definition of a stereotype is “…a fixed, over generalized belief about a particular group or class of people.” (Cardwell, 1996). A stereotype is used to simplify our social world. It is used to make meeting new people easier; since it reduces the amount of processing that needs to be done when meeting them (McLeod, 2008). The most common stereotypes that are being used in daily lives are gender and racial stereotypes.…

    • 1543 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    That is one reason why the book is better than the movie. The story was about a group of greasers, who are the “poor slums”, who get jumped or beaten up by a group called Socs, who are the “rich, tuff kids”. The overall meaning of the book is to not judge someone by what by what they look like or by how much money they have. The greasers live on the East side of town and the Socs live on the West side.…

    • 622 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Like the example that was used in the film about the tennis players. I never really paid attention to the announcers that are giving the play by play throughout a game but they do say things that are based on race. I always thought that they were saying things based on how they played. Serena Williams can be just as great a thinking as the white tennis player but the announcer probably would not know, because they are going based on the fact that all black athletes are just good at sports and white people are strategic thinkers. This film has really made me think we are all very judgmental individuals that say and do things without really processing and fully understanding others point of view fully, before we act.…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In today’s society, stereotypes can either be predominantly subtle or blatant. In most cases, even if one is not aware that stereotypes exist, most of these ideologies are based around unconscious thinking processes. Therefore, this paper will illustrate examples of stereotypical imaging that sometimes a considerable amount of people unconsciously choose to ignore rather than asking questions to themselves in regards to certain stereotypical depictions. A great example of non-subtle stereotype can be found anywhere.…

    • 596 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Roll Of Thunder Cry

    • 190 Words
    • 1 Pages

    The black children stood up for themselves against the whites. The children were tired of the bus splashing then so they dug a hole in the middle of the road so the bus drove into the hole when they came by instead of splashing them. “But instead of the graceful glide through the mud that its occupants were…

    • 190 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Ordinarily I would not be enthusiastic to read an excerpt like Whistling Vivaldi and Other Clues to How Stereotypes Affect Us by Claude M. Steele, but on the contrary, I found that I was extremely impacted, this reading opened my eyes to an infinite amount of possibilities that I had not been worried about before. There were multiple sections of this reading that was baffling, I choose to write about a passage that dumbfounded me completely, I found this on page four of the excerpt under chapter 2 about 7 paragraphs in and it states “I became an expert in the language of fear. Couples locked arms or reached for each other’s hand when they saw me. Some crossed to the other side of the street. People who were carrying on conversations went mute…

    • 631 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The creation of stereotypes came from what we see in history. Every group has their…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Society continues to go through significant changes in gender roles at the workplace and home. In the meantime, television commercials used to be viewed as an effective media to convey messages. Narrowing down to the gender aspect, gender matters in advertising as studies have proved that stereotypes pervade mass media imagery. One topic that has attracted considerable attention is how commercials portrayed males and females. The existence of gender stereotyping in television commercials is particularly relevant because research suggests that these gender stereotypes impact adults’ attitudes and behaviors (Geis, Brown, Jennings, Walstedt, & Porter, 1984; MacKay & Covell, 1997).…

    • 168 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Whatever the reason may be, some corporations tend to mishandle their message and portray it incorrectly. Pepsi recently released a very controversial commercial starring Kendall Jenner, a supermodel and celebrity. As a result, the minority groups were very…

    • 1424 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The black troop appears to be the victims until the end when we learn the white troop is full of “slow learners”, and they now become the victims of pointless hate. The story shows how culture influences hate and how whites and blacks aren’t so different. Arnetta…

    • 1044 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    From personal experience, I can vouch for the idea that stereotypes are harmful. Hearing statements such as “you’re not that black” or “you don’t act black” were always confusing to me. Just by being who I am, I’ve been told that I am not acting the way I’m supposed based on pre-determined generalizations of my race. This use to make me feel abnormal, until I stopped believing in these negative stereotypes. Another form of racism that is commonly popular in the U.S is xenophobia.…

    • 1097 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    The definition of stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. The advantage of stereotype is it helps us organize the world and help simplified it but the disadvantage is people are unwilling to look past the stereotype and are will not rethink one’s idea. For example of stereotyping at Michigan State is people in Greek life do not care about school and are only there to party. The issue with stereotype is when people see people fitting with the stereotype they have it just confirms the idea; it does not make them think that there are exceptions. Stereotypes in advertising increase the idea or behavior.…

    • 259 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Essay On Stereotypes

    • 710 Words
    • 3 Pages

    We are all the objects of stereotypes at some point in our lives and they affect us in many ways. We are influenced by the world around us to be what everyone wants to see, not who we really…

    • 710 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Stereotypes In Advertising

    • 1460 Words
    • 6 Pages

    Because of advertisements impact on society, these stereotypes have become very influential. Some stereotypes are connected with the traditional gender roles previously stated. They are an outcome of the male-dominated society in the past. “Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have been shown as low-position workers, loving wives and mothers, responsible for raising children and doing housework” (Gender Stereotypes in Mass Media). In many ads, men are stereotyped by holding higher paying and harder jobs.…

    • 1460 Words
    • 6 Pages
    Improved Essays