INTRODUCTION:
Warehouse is the place where they get all their wanted items under one roof. In New Zealand this is the
time when thousands of immigrants are coming every month from other parts of the world for purpose of
study, work and to start their businesses around. But they are new to this country and they actually don’t
know where they will find their daily need items without proper information about that particular place
and they get confuse sometimes. So ware house is the place for them because it’s a hub of all daily used
items.
A Warehouse on Queen Street is also trying to target those customers who are new receiver of their
service. This ware house also wants to target existing customers and other local customers and …show more content…
If service quality is good every
customer will visit again and again to avail the services provided by the organization. The
researchers like Parasuraman and Leonard Berry (1985) explained that service quality is divided
in five different types of SERVQUAL dimensions. The five dimensions of customer service are:
Reliability
Responsiveness
Assurance
Empathy
Tangibles
Now we will discuss every dimension of service quality briefly one by one so that we can
understand how these dimensions affect service quality of any organization:
RELIABILITY: (just do it)
This is one of the major pillars of service quality. It is very important for every organization to
complete their promises of good customer service, low prices, solving customer’s issues with
products of the organization. We must understand the expectations of the customers
Organization should be accurate while providing services to the customers. Commitments should
be completed as soon as possible. Most of the people prefer to deal with those organizations or
firm which deliver their services and security as promised. This factor plays important role …show more content…
Responsiveness of an organization
can be quickly measured by keeping an eye on ability to sort guest’s problem and queries as quick as
possible by the staff.
ASSURANCE: (know what you are doing)
Organization has to assure their customers that the service they are providing to them is provided by
skilled and professional staff .They should be expert in the service they a giving them. If they will not
deal professionally with customer, customer may lose his confidence in that particular organization and
will not return back to avail our services. This is not a good sign for warehouse. They have to build
confidence in customers for them. This will play important role in customer loyalty and will attract more
customers to our organization. We can put our certificates in posters, newsletters etc. we can display
industry certificate on patches or badges which our staff will wear.
.
EMPATHY: (care about customers as much as the service)
It can be explained by the way we show special attention to our customers we provide, when they come to
get our services in our organization. No matter how much good and accurate service we are providing
Warehouse is the place where they get all their wanted items under one roof. In New Zealand this is the
time when thousands of immigrants are coming every month from other parts of the world for purpose of
study, work and to start their businesses around. But they are new to this country and they actually don’t
know where they will find their daily need items without proper information about that particular place
and they get confuse sometimes. So ware house is the place for them because it’s a hub of all daily used
items.
A Warehouse on Queen Street is also trying to target those customers who are new receiver of their
service. This ware house also wants to target existing customers and other local customers and …show more content…
If service quality is good every
customer will visit again and again to avail the services provided by the organization. The
researchers like Parasuraman and Leonard Berry (1985) explained that service quality is divided
in five different types of SERVQUAL dimensions. The five dimensions of customer service are:
Reliability
Responsiveness
Assurance
Empathy
Tangibles
Now we will discuss every dimension of service quality briefly one by one so that we can
understand how these dimensions affect service quality of any organization:
RELIABILITY: (just do it)
This is one of the major pillars of service quality. It is very important for every organization to
complete their promises of good customer service, low prices, solving customer’s issues with
products of the organization. We must understand the expectations of the customers
Organization should be accurate while providing services to the customers. Commitments should
be completed as soon as possible. Most of the people prefer to deal with those organizations or
firm which deliver their services and security as promised. This factor plays important role …show more content…
Responsiveness of an organization
can be quickly measured by keeping an eye on ability to sort guest’s problem and queries as quick as
possible by the staff.
ASSURANCE: (know what you are doing)
Organization has to assure their customers that the service they are providing to them is provided by
skilled and professional staff .They should be expert in the service they a giving them. If they will not
deal professionally with customer, customer may lose his confidence in that particular organization and
will not return back to avail our services. This is not a good sign for warehouse. They have to build
confidence in customers for them. This will play important role in customer loyalty and will attract more
customers to our organization. We can put our certificates in posters, newsletters etc. we can display
industry certificate on patches or badges which our staff will wear.
.
EMPATHY: (care about customers as much as the service)
It can be explained by the way we show special attention to our customers we provide, when they come to
get our services in our organization. No matter how much good and accurate service we are providing