Techniques Used In The State Farm Commercial, Jacked Up

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In the State Farm commercial, “Jacked Up”, two situations have the same dialogue but also have contrasting tones to each other. During the first situation, a father bought his daughter her very own car. The second situation has a businessman who walks up to his car and sees his tires and front bumper is missing. The young girl would say a phrase with an excited, shocked tone that will then be followed with the businessman saying the same phrase but in a more exasperated and annoyed tone. The main purpose of this commercial is to show viewers that for automobile happy surprises and upsetting disasters, State Farm has it covered. The character I want to focus on is the young girl who has just received a car. She walks out of her house talking

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