The advertisement I will be discussing is a 30-second McDonald 's commercial that was originally shown in Spanish-speaking TV in the United States. The commercial shows a father with his teenage daughter and son, sitting around a table at McDonalds. The daughter proceeds to asks her father who his favorite daughter or son is, and he answers by explaining that he loves them both equally while comparing them to food items in their table. This advertisement aims to convince the audience that McDonald’s is not only a family place, but also a cheap and delicious alternative. As it is usual in their commercials, “low” prices appear on the screen at the end, as a way to consolidate the message or just in case the scene wasn’t convincing enough.
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A clear use of pathos in this commercial is when the daughter asks her father who is his favorite. Using this question is very clever, given that most people have encountered a similar version of this difficult question in their family. This helps the audience experience a sense of sympathy for the father and makes him relatable as well. He answers by comparing his kids to the food on the table. He explains that he loves his daughter because she 's like a Sundae, full of happiness and makes every moment better, and he loves his son because he 's like a McDouble, full of favor and satisfies everyone. The father is simultaneously warming our hearts and letting us know how great the McDonald’s menu is. Now we are associating his love for his son and daughter with his love for McDonalds, which is disturbing, but it serves its …show more content…
The ideas and messages carried by advertisement stay with us long after we see them, and if they are successful, they will influence where and how we spend our money. Advertisement aims to create a connection between the target audience and the product. This connection between products and consumers is achieved by ethos, pathos, logos or any combination of them. They are very effective to the point where people, including myself, will buy products solely based on ideas presented to us in
A clear use of pathos in this commercial is when the daughter asks her father who is his favorite. Using this question is very clever, given that most people have encountered a similar version of this difficult question in their family. This helps the audience experience a sense of sympathy for the father and makes him relatable as well. He answers by comparing his kids to the food on the table. He explains that he loves his daughter because she 's like a Sundae, full of happiness and makes every moment better, and he loves his son because he 's like a McDouble, full of favor and satisfies everyone. The father is simultaneously warming our hearts and letting us know how great the McDonald’s menu is. Now we are associating his love for his son and daughter with his love for McDonalds, which is disturbing, but it serves its …show more content…
The ideas and messages carried by advertisement stay with us long after we see them, and if they are successful, they will influence where and how we spend our money. Advertisement aims to create a connection between the target audience and the product. This connection between products and consumers is achieved by ethos, pathos, logos or any combination of them. They are very effective to the point where people, including myself, will buy products solely based on ideas presented to us in