Segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics
We are going to divide the population on the basis of demographics, geographic, and psychographic.
DEMOGRAPHICS
There are various factors to divide the market on the basis of demographics such as gender,age , income level, social class, occupation, ethnic background ,family life cycle etc.
The different segments for our product could be-
• Single working men and women which live away from families and need a small comfortable car to commute to work
• Young college students to travel for study and internships.
• Working women married in big families , who want their own private …show more content…
REASONS
• Less completion, untapped segment.
Car penetration in this segment is very low, and if the right policies are used, this segment has a huge potential for growth in coming years. Moreover , there is very less competition in this segment because it is newly developed.
• Very high growth prospects in future.
With financial independence and higher educational level, the gender gap on roads is highly decreasing ; not just women in metros from affluent families , but independent working woman all over India are taking the wheel in large numbers.In Patna, for example, 3,228 driver licences were issued to women in 2010- 2011, up 37 percent from the previous year. Moreover, between 2008 and 2011, the percentage of cars registered by women in the city has doubled.
An increase in educational level is directly contributing to an incraese in no of licensed woman drivers as many woman associate driving with freedom and less independence on others.
According to an official (district transport officer), about 40% of licenses were given to women.
• In
We are going to divide the population on the basis of demographics, geographic, and psychographic.
DEMOGRAPHICS
There are various factors to divide the market on the basis of demographics such as gender,age , income level, social class, occupation, ethnic background ,family life cycle etc.
The different segments for our product could be-
• Single working men and women which live away from families and need a small comfortable car to commute to work
• Young college students to travel for study and internships.
• Working women married in big families , who want their own private …show more content…
REASONS
• Less completion, untapped segment.
Car penetration in this segment is very low, and if the right policies are used, this segment has a huge potential for growth in coming years. Moreover , there is very less competition in this segment because it is newly developed.
• Very high growth prospects in future.
With financial independence and higher educational level, the gender gap on roads is highly decreasing ; not just women in metros from affluent families , but independent working woman all over India are taking the wheel in large numbers.In Patna, for example, 3,228 driver licences were issued to women in 2010- 2011, up 37 percent from the previous year. Moreover, between 2008 and 2011, the percentage of cars registered by women in the city has doubled.
An increase in educational level is directly contributing to an incraese in no of licensed woman drivers as many woman associate driving with freedom and less independence on others.
According to an official (district transport officer), about 40% of licenses were given to women.
• In