-Why do supermarkets have to sell a lot in order to make a profit?
Supermarkets have to sell a lot in order to make a profit because of rent, employes, and the items sold. -What are three facts research has revealed about most shoppers?
Time is money
Senses drive sales
Shoppers have habits -For every extra minute, shoppers spend in the supermarket, how much more money do they spend?
$300
-Give 3 examples of how supermarkets try to appeal to your senses.
Supermarkets try to appeal to our senses by waxing the produce to attract our sight.
Supermarkets try to appeal to our senses by handing out free samples to attract our taste.
Supermarkets try to appeal to our senses by playing relaxing music to attract our hearing. -Why do supermarkets …show more content…
-Name the products found in the “power perimeter”. What do these items have in common?
Fresh veggies and fruit
Meat/ Poultry/ Sea food
Dairy
All of these items have in common that they are all located at the outer area of the supermarket. -Why is the dairy section always at the back of the supermarket?
The dairy section is always at the back of the supermarket because shoppers have a longer time getting there. By making a longer route the shopper will encounter many other products on the way there. Displays slow you down. Obstacles are there for a purpose. -What consumers are most likely to buy snacks?
Children, millennials, and students are most likely to buy snacks. -Why do supermarkets have DVD rentals and banks?
Supermarkets have DVD rentals and banks because their goal is to keep you there longer. Store wants you to come back to their store as often as you can. This is an excuse for you to come into the supermarket to take care of some errands. -Why aren’t soup cans alphabetized on the …show more content…
The items that are often on sale at supermarket are the items that are are leftover from the holidays, the items that are not popular, and the items that close to the expire date. -What is a loss leader? Why do supermarkets sell loss leaders even though they may lose money selling them?
Loss leader is a product sold at a loss to attract customers. Loss Leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. -What is bulk packaging? Why does bulk packaging mean more profit for supermarkets?
Bulk means the package will not be decorated, anti-theft, etc. Bulk is plain, minimalistic, the minimum necessary to ship the product. Buying Bulk Can Cost More, But Saves Packaging. -What is the best place to grab kids and male and female adults’ attention on supermarket shelves? Why?
The best place to grab kids attention is at the cashier because there is candy at that area. The best place to grab the male’s attention is the beer and meat. The best place to grab female’s adults is at the areas where there is complementary items. -What is shelf facing? What are examples of 3 products that usually get more facing?
Supermarkets have to sell a lot in order to make a profit because of rent, employes, and the items sold. -What are three facts research has revealed about most shoppers?
Time is money
Senses drive sales
Shoppers have habits -For every extra minute, shoppers spend in the supermarket, how much more money do they spend?
$300
-Give 3 examples of how supermarkets try to appeal to your senses.
Supermarkets try to appeal to our senses by waxing the produce to attract our sight.
Supermarkets try to appeal to our senses by handing out free samples to attract our taste.
Supermarkets try to appeal to our senses by playing relaxing music to attract our hearing. -Why do supermarkets …show more content…
-Name the products found in the “power perimeter”. What do these items have in common?
Fresh veggies and fruit
Meat/ Poultry/ Sea food
Dairy
All of these items have in common that they are all located at the outer area of the supermarket. -Why is the dairy section always at the back of the supermarket?
The dairy section is always at the back of the supermarket because shoppers have a longer time getting there. By making a longer route the shopper will encounter many other products on the way there. Displays slow you down. Obstacles are there for a purpose. -What consumers are most likely to buy snacks?
Children, millennials, and students are most likely to buy snacks. -Why do supermarkets have DVD rentals and banks?
Supermarkets have DVD rentals and banks because their goal is to keep you there longer. Store wants you to come back to their store as often as you can. This is an excuse for you to come into the supermarket to take care of some errands. -Why aren’t soup cans alphabetized on the …show more content…
The items that are often on sale at supermarket are the items that are are leftover from the holidays, the items that are not popular, and the items that close to the expire date. -What is a loss leader? Why do supermarkets sell loss leaders even though they may lose money selling them?
Loss leader is a product sold at a loss to attract customers. Loss Leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. -What is bulk packaging? Why does bulk packaging mean more profit for supermarkets?
Bulk means the package will not be decorated, anti-theft, etc. Bulk is plain, minimalistic, the minimum necessary to ship the product. Buying Bulk Can Cost More, But Saves Packaging. -What is the best place to grab kids and male and female adults’ attention on supermarket shelves? Why?
The best place to grab kids attention is at the cashier because there is candy at that area. The best place to grab the male’s attention is the beer and meat. The best place to grab female’s adults is at the areas where there is complementary items. -What is shelf facing? What are examples of 3 products that usually get more facing?