Finally, the surveillance of consumers by retail anthropologists is beneficial and ethical because it creates the better experience for customers. By understanding where customers are spending most of their time in the store, the employees will organize the location better in order to optimize the shop ability. Based on the data, the store can identify where the consumers are spending the most time in the place. The data also shows which products are the best-sellers, and then the products will be the store’s targets that the company needs to focus on. For example, “[…] if you can sell someone a pair of pants you must also be able to sell that person a belt, or a pair of socks [..] (Gladwell 98). Therefore, more advertisement and flyers with
