According to the recent news in Japan, there is a sushi restaurant with conveyor belt. It lays out in an “E” shape, allowing more dinners to be served with a conventional loop arrangement. The restaurant can serve 196 customers, with kitchen staffs no more than 50 and there are no chefs. Everything is automatic, provides everything high quality at low price. The kitchen receives a personal order from a dinner, it is delivered along a high speed lane straight to the table. When people are done with the dishes, they put them in the lane, which will also be delivered into the wash machine. Dish machine can wash about 20,000 each day, washed plates will be sent to food preparation zone. Finally, they collect and analyze the date from the order
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According to Ritzer, “the principle of fast-food restaurant dominates more and more sectors of society (1993).” This term is intertwined with globalization and most people have adapted this concept. The popularity of the restaurant is an example of McDonaldization. Because home- cooked meals have been replaced with meals of practically and convenience. The fast food industry has become increasingly uniform and automated. Ritzer contents four main principles of McDonaldization: predictability, calculability efficiency and control.
For predictability, customers of McDonald 's can predict the food menu. McDonalds around the world have similar menus. In addition, the building, decoration and uniforms of McDonald’s are usually the same. For many consumers, it is good for them to know what to expect. This continue to be characteristic of other industries, such as shopping malls. Most shopping malls across the countries have the same stores and similar …show more content…
He focuses on the presence of the four principles of McDonaldization that appears to guide the structure of western school. He contented that the use of these principles to guide our education system is fundamentally detrimental to human creativity and inquiry. McDonald’s has utilized the “rationalization” and has become the largest fast-food chain in the world. However, education system is completely different with food industry, the goal of McDonald’s is to maximize profit, but educational institutions should not only focus on profit and reputation. According to Lorenz, students increasingly see education as “a form of consumption and demand control, choice and edutainment” (Lorenz 2012). They are many similarities between school and McDonald’s. They both rely on cheap labor force, using low-wage casually employed labor. But unlike making a chess burger in McDonald’s, education institutions should be aimed to develop the creative thinking and
According to Ritzer, “the principle of fast-food restaurant dominates more and more sectors of society (1993).” This term is intertwined with globalization and most people have adapted this concept. The popularity of the restaurant is an example of McDonaldization. Because home- cooked meals have been replaced with meals of practically and convenience. The fast food industry has become increasingly uniform and automated. Ritzer contents four main principles of McDonaldization: predictability, calculability efficiency and control.
For predictability, customers of McDonald 's can predict the food menu. McDonalds around the world have similar menus. In addition, the building, decoration and uniforms of McDonald’s are usually the same. For many consumers, it is good for them to know what to expect. This continue to be characteristic of other industries, such as shopping malls. Most shopping malls across the countries have the same stores and similar …show more content…
He focuses on the presence of the four principles of McDonaldization that appears to guide the structure of western school. He contented that the use of these principles to guide our education system is fundamentally detrimental to human creativity and inquiry. McDonald’s has utilized the “rationalization” and has become the largest fast-food chain in the world. However, education system is completely different with food industry, the goal of McDonald’s is to maximize profit, but educational institutions should not only focus on profit and reputation. According to Lorenz, students increasingly see education as “a form of consumption and demand control, choice and edutainment” (Lorenz 2012). They are many similarities between school and McDonald’s. They both rely on cheap labor force, using low-wage casually employed labor. But unlike making a chess burger in McDonald’s, education institutions should be aimed to develop the creative thinking and