Social Psychology: The Health Belief Model

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The Health Belief Model was a psychological health behavior change model developed as a way to explain and predict behaviors related to health especially as it pertains to the uptake of health related services. The health belief model was developed in the 1950s by social psychologists at the U.S. Public Health Service and modified further by Marshall H Becker in 1974. This model is still widely used today and has been responsible for the promotion of greater condom use, seat belt use, medical compliance, and health screening use. The Health Belief Model is based on the understanding that an individual will take a health-related action such as, use condoms, if that person feels that a negative health condition (i.e., HIV) can be avoided, has

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