My guess is that the target audience here are the median wage families with small kid(s). The first one they added a picture of kids riding a toy car and the other half of the ads is the landrover parking at the front yard of the house so when I saw the ads I thought that the target audience was families with small kids because that’s what it seems to me but comparing it to the 2nd ads with the same car I thought that maybe the audience here might be young adults because the ads is look so simple and what I think about it is that the advertiser was saying that this car is very basic and people who are looking for a simple car this is ads is right for you. The difference between the two ads is the first one looks like they targeting the families with kids, I think that’s what it is because they put a picture of kids riding a car while the second ads it seems like the car is for anyone whose looking for a basic car.
