Segmentation and targeting
There are 4 segmentation bases in marketing. They are
• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioral segmentation
Demographic segmentation
Siddhalepa Company chooses the demographic segmentation as their main segmentation base. According to that base they are mainly concerned about the gender and age.
According to the age Siddhalepa segments its products for small children and for elders. They consider about the age group and specially, they produce some products for small children which are not harmed for their body. As an example they make toothpaste and soap for elders and babies. Their contents are different. Here are some examples.
According to the gender …show more content…
Not only products, they also give valuable services to society through their hospitals, healthcare services and other social services. By that they increased their market place and customers. We will discuss about that further in the next chapter.
Positioning
Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. (Wikipedia).
Positioning Statement of Siddhalepa
“Wedamahaththaya in every household.” Is the positioning statement of siddhalepa. There are several objectives which company tries to achieve with by making good position in their customers’ mind. The objectives of the company are
• Promote and enhance the Company's image in the market
• Make full use of the company resources to achieve a competitive advantage
• Sustain profitability
• Continue to provide all its employees with the resources necessary to ensure the success of the Company
• Maintain its reputation for quality products, service and social responsibility Positioning is the way the product defined by the customer. People thought that the siddhalepa is the quick relief for every pain. That is the way that product defined by the siddhalepa …show more content…
• Brand Positioning Strategy
Through the social works and health camp siddhalepa tries to make an image about their brand inside their customers’ mind. Through this campaigns siddhalepa Company shows that what their products can do.
• Product Positioning Strategy
Most of the products are made for a single purpose. But most of the products in siddhalepa like Siddhalepa balm are suitable to use for many purposes. As product positioning strategies they use advertisements and posters.
• Competitive Pricing Strategy
Siddhalepa always try to give their services in low price to customers. But they never reduce their quality of the product. Siddhalepa products are natural herbal products and they always try to give quality and valuable products to customers at low price. As they were totally natural they always try to grow their herbals and from that they reduce their product cost.
• Competitive Positioning Strategy
Different companies made different products by targeting one segment or one usage. But Siddhalepa always try to make one useful product which can use for many purposes or good for many
There are 4 segmentation bases in marketing. They are
• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioral segmentation
Demographic segmentation
Siddhalepa Company chooses the demographic segmentation as their main segmentation base. According to that base they are mainly concerned about the gender and age.
According to the age Siddhalepa segments its products for small children and for elders. They consider about the age group and specially, they produce some products for small children which are not harmed for their body. As an example they make toothpaste and soap for elders and babies. Their contents are different. Here are some examples.
According to the gender …show more content…
Not only products, they also give valuable services to society through their hospitals, healthcare services and other social services. By that they increased their market place and customers. We will discuss about that further in the next chapter.
Positioning
Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. (Wikipedia).
Positioning Statement of Siddhalepa
“Wedamahaththaya in every household.” Is the positioning statement of siddhalepa. There are several objectives which company tries to achieve with by making good position in their customers’ mind. The objectives of the company are
• Promote and enhance the Company's image in the market
• Make full use of the company resources to achieve a competitive advantage
• Sustain profitability
• Continue to provide all its employees with the resources necessary to ensure the success of the Company
• Maintain its reputation for quality products, service and social responsibility Positioning is the way the product defined by the customer. People thought that the siddhalepa is the quick relief for every pain. That is the way that product defined by the siddhalepa …show more content…
• Brand Positioning Strategy
Through the social works and health camp siddhalepa tries to make an image about their brand inside their customers’ mind. Through this campaigns siddhalepa Company shows that what their products can do.
• Product Positioning Strategy
Most of the products are made for a single purpose. But most of the products in siddhalepa like Siddhalepa balm are suitable to use for many purposes. As product positioning strategies they use advertisements and posters.
• Competitive Pricing Strategy
Siddhalepa always try to give their services in low price to customers. But they never reduce their quality of the product. Siddhalepa products are natural herbal products and they always try to give quality and valuable products to customers at low price. As they were totally natural they always try to grow their herbals and from that they reduce their product cost.
• Competitive Positioning Strategy
Different companies made different products by targeting one segment or one usage. But Siddhalepa always try to make one useful product which can use for many purposes or good for many