Quillian created a model illustrating the storing of semantic memory as a computer memory (Collins & Quillian). In such, an individual has some knowledge that represents each concept that is inserted into the mental dictionary. Each concept has its own category that it is associated with, such as animals, cars, continents, etc. According to Daniel Reisberg, these groupings assist humans to determine the differences between categories that can represent natural and artificial kinds. It can provide various sources for concepts, such as relational or goal oriented. The human intellection is centered on the broad ideas of beliefs and general knowledge …show more content…
Typicality Effect is defined as people are more likely to respond faster to usual or typical terms, such as Golden Retriever VS. Corgi. Researchers have found that participants typically react quicker when there is a better example present (ZAP). The typicality effect displays the limitations that are present in the Quillian and Collins model, which shows that the strength of category membership has no real foundation to it. The ZAPS explains that the strength of the category membership does not give a clear connection from one concept to another on the hierarchal structure. An example of Typicality Effect is “a robin is a bird” and “an ostrich is a bird”. The model predicted that both response rates will about the same, if not equal. However, the findings show that participants were able to respond faster for the first sentence than the second one, because a robin is more commonly