4.3 SEGMENTATION
Marketing team can segment based on age, gender or lifestyle (study.com. 2016, para 2). TELECOPER has adopted a multiple segmentation strategy because it is more precise. Its clients are executives, men and women aged between 20 and 55 years from high economic classes who seek safety and comfort when using the service, they enjoy luxury and for their priority is efficiency and comfort. They are interested in economic and political issues.
The second group of users are tourists who visit the city for visit the city for business or pleasure. This is a heterogeneous group composed of people from different ages and social groups and nationalities. The psychographic notable characteristics in this group are the interest in exploring …show more content…
The brand will be seen as a luxury brand that offers excellent quality services but also cares about the environment.
Brand is different because it cares about sustainability and the environment, is eco-friendly. The intention of the company is not only profitability but also build brand equity and reputation it´s.
The brand will have an amendment, including the words “Go Green” and will include the following slogan: "Intelligent mobility, Go green". The most important word in the slogan is Green because it refers to the tendency of concern for the care and preservation of the environment. (Help Scout, 2013) Go Green is an invitation to have ecological conscience and make part of the change in day to day actions.
The colors used for the slogan will be white and green which make reference to the safety and protection of the environment and ecology. (Help Scout, 2013). Each of the vehicles will have the logo of the company and an environmental idea to decontaminate the environment.
5.4 …show more content…
5.5 LEVELS OF THE PRODUCT
The core product will be the benefit of being transport in an ecological way, contributing with the environmental cause; also customer is buying convenience and comfort. The actual product is the high quality of the service, the branding behind that and the efficiency provided by the driver. The augmented product is the transport and the financing in case they are paying by credit card.
5.6 PRICE STRATEGY
The strategy of price will be charge for kilometers driven and the app allows the user to know beforehand the value of the trip so the user won 't have to worry about the payment when he arrives to his destination.
5.7 PROMOTION
The company will be present in all social networks and launch campaign through these channels producing content regarding environmental causes that the company is developing and giving them the option of being part of
Marketing team can segment based on age, gender or lifestyle (study.com. 2016, para 2). TELECOPER has adopted a multiple segmentation strategy because it is more precise. Its clients are executives, men and women aged between 20 and 55 years from high economic classes who seek safety and comfort when using the service, they enjoy luxury and for their priority is efficiency and comfort. They are interested in economic and political issues.
The second group of users are tourists who visit the city for visit the city for business or pleasure. This is a heterogeneous group composed of people from different ages and social groups and nationalities. The psychographic notable characteristics in this group are the interest in exploring …show more content…
The brand will be seen as a luxury brand that offers excellent quality services but also cares about the environment.
Brand is different because it cares about sustainability and the environment, is eco-friendly. The intention of the company is not only profitability but also build brand equity and reputation it´s.
The brand will have an amendment, including the words “Go Green” and will include the following slogan: "Intelligent mobility, Go green". The most important word in the slogan is Green because it refers to the tendency of concern for the care and preservation of the environment. (Help Scout, 2013) Go Green is an invitation to have ecological conscience and make part of the change in day to day actions.
The colors used for the slogan will be white and green which make reference to the safety and protection of the environment and ecology. (Help Scout, 2013). Each of the vehicles will have the logo of the company and an environmental idea to decontaminate the environment.
5.4 …show more content…
5.5 LEVELS OF THE PRODUCT
The core product will be the benefit of being transport in an ecological way, contributing with the environmental cause; also customer is buying convenience and comfort. The actual product is the high quality of the service, the branding behind that and the efficiency provided by the driver. The augmented product is the transport and the financing in case they are paying by credit card.
5.6 PRICE STRATEGY
The strategy of price will be charge for kilometers driven and the app allows the user to know beforehand the value of the trip so the user won 't have to worry about the payment when he arrives to his destination.
5.7 PROMOTION
The company will be present in all social networks and launch campaign through these channels producing content regarding environmental causes that the company is developing and giving them the option of being part of