3.8) Data Analysis
After collect the data from the respondents through questionnaire, the data will analyzed by using Statistical Software (SPSS) to ensure the relevant issues was examined in a comprehensive manner. Statistical tools and methods used where appropriate for analyzing the relationship among the variables and the model.
3.8.1) Descriptive statistics analysis
The data that had collected will analyze based on the descriptive statistics analysis. According to You, Chen and Liu (2014), descriptive analysis technique is used to collect actual information in detail and to describe characteristics of certain groups. Descriptive analysis will used in this study to describe the characteristics of the population in terms of frequency and percentage. Besides, descriptive measures like mode, median, mean, minimum and maximum value, standard deviation, and variance will also be obtained to analyze and interpret the result. The data will also be converted into bar charts and histogram.
3.8.2) Pearson correlation analysis …show more content…
This method is to determine the both dependent variable which is shopping intention and independent variables such as self-gratificarion, peer group attraction, store atmosphere, and shopping satisfaction have a significant relationship or otherwise. In this test, the degree of relationship between the two variable is r = -1.00 to +1.00. The -1.00 correlation coefficient (r) value is mean that it is the negative relationship between the dependent variable and independent variable whereas for +1.00 of correlation coefficient (r) value is mean that there is a positive relationship between the two variables. However, it will show does not exist if the correlation coefficient (r) value is equal to
After collect the data from the respondents through questionnaire, the data will analyzed by using Statistical Software (SPSS) to ensure the relevant issues was examined in a comprehensive manner. Statistical tools and methods used where appropriate for analyzing the relationship among the variables and the model.
3.8.1) Descriptive statistics analysis
The data that had collected will analyze based on the descriptive statistics analysis. According to You, Chen and Liu (2014), descriptive analysis technique is used to collect actual information in detail and to describe characteristics of certain groups. Descriptive analysis will used in this study to describe the characteristics of the population in terms of frequency and percentage. Besides, descriptive measures like mode, median, mean, minimum and maximum value, standard deviation, and variance will also be obtained to analyze and interpret the result. The data will also be converted into bar charts and histogram.
3.8.2) Pearson correlation analysis …show more content…
This method is to determine the both dependent variable which is shopping intention and independent variables such as self-gratificarion, peer group attraction, store atmosphere, and shopping satisfaction have a significant relationship or otherwise. In this test, the degree of relationship between the two variable is r = -1.00 to +1.00. The -1.00 correlation coefficient (r) value is mean that it is the negative relationship between the dependent variable and independent variable whereas for +1.00 of correlation coefficient (r) value is mean that there is a positive relationship between the two variables. However, it will show does not exist if the correlation coefficient (r) value is equal to