Advertisements are designed to get us to buy a particular product
In “Propaganda Techniques in Today’s Advertising” by Ann McClintock, the author explains several ways propaganda is used in today’s advertising as suggested in the title. She begins with what she refers to as Name Calling, Glittering Generalities and Transfer. She goes on to discuss four additional topics, which she states as Testimonial, Plain Folks, Card Stacking and Bandwagon. All of which can be seen being used constantly, if we were aware of them. In “Here’s to Your Health” by Joan Dunayer, the author compares the myths with the reality of alcohol. She shows us how ads for alcohol signal professional success yet is more closely related to the lack of it. How they say they …show more content…
This suggests that the one goes with the other. The words “It’s Game Day” appears above the picture. You begin to associate the one with the other and how much fun the day will be. As McClintock mentioned, “They use vague terms that are difficult to define and that may have different meaning to different people: freedom, democratic, all-American…” (698) In this case it was Game Day. Those creating this ad want you to think of fun and not the repercussions of drinking the alcohol. It in no way would make “game day” any better. In fact, it would do the opposite. As Dunayer mentions, “Even in small amounts, alcohol dulls the brain, reducing muscle coordination and slowing reaction time. It also interferes with the ability to focus the eyes and adjust to a sudden change in brightness – such as the flash of a car’s headlights.” …show more content…
It would appear someone is drinking the beer, but you don’t actually see the person; just their hand holding the bottle. The golden liquid pouring from a large mouth bottle makes you thirsty just looking at it and the words “GO WITH THE FLOW”, in large print, sprawls across the billboard. This is a classic bandwagon technique, as McClintock explained, “In the bandwagon technique, advertiser’s pressure, “Everyone’s doing it. Why don’t you?” Once again, you see the advertisers playing on the young adults fears of not being accepted. If they don’t “Go with the Flow”, then they’ll be shunned or picked on. This plays directly into Dunayer’s thoughts as she mentioned in her opening paragraph, “…Tod was anxious to fit in with his teammates” (722) as we find almost all adolescents are these days. They would do anything to fit in or “Go with the flow.”
Advertising alcohol is a growing problem. The propaganda used to twist the truth and blind our youth is hurting our children and loved ones and should be better monitored. The habits that these ads incorporate in our youth turn into life-long addictions that ruin countless lives and make so many lives worse than they would be if alcohol was never introduced in this way. Know the truth and be sure to discuss these techniques if and when the time may present itself. You never know, you may be saving a
In “Propaganda Techniques in Today’s Advertising” by Ann McClintock, the author explains several ways propaganda is used in today’s advertising as suggested in the title. She begins with what she refers to as Name Calling, Glittering Generalities and Transfer. She goes on to discuss four additional topics, which she states as Testimonial, Plain Folks, Card Stacking and Bandwagon. All of which can be seen being used constantly, if we were aware of them. In “Here’s to Your Health” by Joan Dunayer, the author compares the myths with the reality of alcohol. She shows us how ads for alcohol signal professional success yet is more closely related to the lack of it. How they say they …show more content…
This suggests that the one goes with the other. The words “It’s Game Day” appears above the picture. You begin to associate the one with the other and how much fun the day will be. As McClintock mentioned, “They use vague terms that are difficult to define and that may have different meaning to different people: freedom, democratic, all-American…” (698) In this case it was Game Day. Those creating this ad want you to think of fun and not the repercussions of drinking the alcohol. It in no way would make “game day” any better. In fact, it would do the opposite. As Dunayer mentions, “Even in small amounts, alcohol dulls the brain, reducing muscle coordination and slowing reaction time. It also interferes with the ability to focus the eyes and adjust to a sudden change in brightness – such as the flash of a car’s headlights.” …show more content…
It would appear someone is drinking the beer, but you don’t actually see the person; just their hand holding the bottle. The golden liquid pouring from a large mouth bottle makes you thirsty just looking at it and the words “GO WITH THE FLOW”, in large print, sprawls across the billboard. This is a classic bandwagon technique, as McClintock explained, “In the bandwagon technique, advertiser’s pressure, “Everyone’s doing it. Why don’t you?” Once again, you see the advertisers playing on the young adults fears of not being accepted. If they don’t “Go with the Flow”, then they’ll be shunned or picked on. This plays directly into Dunayer’s thoughts as she mentioned in her opening paragraph, “…Tod was anxious to fit in with his teammates” (722) as we find almost all adolescents are these days. They would do anything to fit in or “Go with the flow.”
Advertising alcohol is a growing problem. The propaganda used to twist the truth and blind our youth is hurting our children and loved ones and should be better monitored. The habits that these ads incorporate in our youth turn into life-long addictions that ruin countless lives and make so many lives worse than they would be if alcohol was never introduced in this way. Know the truth and be sure to discuss these techniques if and when the time may present itself. You never know, you may be saving a