Persuasive Essay On Alcohol Advertising

The controversial topic of alcohol regulation has existed for many years. Although, one opposing side feels as if alcoholic beverage companies are promoting alcohol abuse by creating myths that alcohol can enhance a person’s life, when in reality, alcohol addiction destroys the lives of many. Whereas some people have a different perspective. A group of promotional marketing industries in Great Britain argue that any regulations made about alcohol advertising will not reduce alcohol abuse. THESIS. Alcohol is the most widely used drug throughout the United States. With that being said, it is also one of the most publically advertised products in the United States. Averaging sixty-five billion dollars a year, the alcohol industry spends more than three billion on advertising their products. The advertising budget from one beer, such as Budweiser, costs more than the entire federal budget giving for the research on alcoholism. In fact, proven by research, alcohol advertising and marketing have a significant impact …show more content…
A large portion of advertising is directed towards promoting brand loyalty and increasing usage. However, alcohol companies claim that they want people to drink “responsibly”, the truth is that responsible drinking would kill them. Advertisement to the youth, is worth a great deal to the alcohol industry. The “Seventh Special Report to the US Congress on Alcohol and Health”, stated that “children are at higher risks to have strong expectancies of social enhancement and to believe that alcohol improves cognitive and motor functioning” (Kilbourne, 2). According to Kilbourne, recent studies have proven that alcohol ads are more likely to appear in a youth-oriented magazines and social media than those aimed towards adults. In addition, it was also stated that “young people see more ads for beet than for jeans, sneakers, or gum” (Kilbourne,