The marketing mix is a business tool that used in marketing and by marketers. The marketing mix is often crucial when it is associated by a product or a brand offer, and is often associated with the four P’s. They are Price, Product, Promotion and Place. In a simple way we can say that putting the right product in the right place, at the right price, at the right time.
Product (Hilton Hotel)
In order to fulfill everyone’s opportunity in the market, Hilton Hotel Kuala Lumpur operates other related services like accommodation, entertainment areas in the hotel. These kinds of areas are totally new for Hilton hotel.
Hilton hotel Kuala Lumpur is a hotel that generates revenue by selling hotel rooms to the customers. Also there are some other …show more content…
Same as Hilton hotel Kuala Lumpur they main product which brings the main revenue is their rooms.
Price (Hilton Hotel)
Pricing strategy used by the Hilton Hotel Kuala Lumpur is divided into four categories. The pricing strategy matrixes are economy, penetration, skimming and premium pricing.
Economy pricing strategy is selling product of their basic structure and characteristics to the customers, with their lowest price.
On the other hand Penetration pricing strategy is offering customers the highest quality product and services in their lowest prices than the competitors like Four season hotel, in order to increase the market share.
Skimming pricing strategy is opposite to penetration. This skimming the products and services are offered in a higher price than the competitors.
Premium pricing strategy is pricing the high level products and services that are supposed to have an excellent quality and extra features and …show more content…
Beside this, the communication of Hilton Hotel Kuala Lumpur marketing strategy is also helped through broadcast advertisements. Also the distribution of Hilton Hotel Kuala Lumpur’s services is facilitated customers, through mobile applications that are made for Iphone and Android users. The most effective instrument for the hotel is social media in distributing its products and services. Let’s take an example, Facebook. The official page of the company is leading the social networking page. Facebook is been liked more than 17,000 people. This is a page how people receive the latest news about the hotel and special offers through
Product (Hilton Hotel)
In order to fulfill everyone’s opportunity in the market, Hilton Hotel Kuala Lumpur operates other related services like accommodation, entertainment areas in the hotel. These kinds of areas are totally new for Hilton hotel.
Hilton hotel Kuala Lumpur is a hotel that generates revenue by selling hotel rooms to the customers. Also there are some other …show more content…
Same as Hilton hotel Kuala Lumpur they main product which brings the main revenue is their rooms.
Price (Hilton Hotel)
Pricing strategy used by the Hilton Hotel Kuala Lumpur is divided into four categories. The pricing strategy matrixes are economy, penetration, skimming and premium pricing.
Economy pricing strategy is selling product of their basic structure and characteristics to the customers, with their lowest price.
On the other hand Penetration pricing strategy is offering customers the highest quality product and services in their lowest prices than the competitors like Four season hotel, in order to increase the market share.
Skimming pricing strategy is opposite to penetration. This skimming the products and services are offered in a higher price than the competitors.
Premium pricing strategy is pricing the high level products and services that are supposed to have an excellent quality and extra features and …show more content…
Beside this, the communication of Hilton Hotel Kuala Lumpur marketing strategy is also helped through broadcast advertisements. Also the distribution of Hilton Hotel Kuala Lumpur’s services is facilitated customers, through mobile applications that are made for Iphone and Android users. The most effective instrument for the hotel is social media in distributing its products and services. Let’s take an example, Facebook. The official page of the company is leading the social networking page. Facebook is been liked more than 17,000 people. This is a page how people receive the latest news about the hotel and special offers through