Oprah Winfrey, as a celebrity has done a rare thing by publicly buying into the weight-watchers brand. By doing so she became a 10% owner, endorser, advisor, and also holds a seat on the Board of Directors. After the first 48 hours, Oprah’s investment has sky rocketed the stock due to the enormous attention emanating from her investment going public. The question that this article poses is, if this strategy works for all celebrities, or is Oprah the exception? She is backed by her gigantic fanbase as well as the media influence she possesses making her different from other celebrities as its stated in this article. But, I do believe that it has to do with the specific individual that makes the deal what it is. For brands to have other kinds
