Ocean Park Analysis

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Introduction
Before 2005, theme park industry in Hong Kong is dominated by Ocean Park Hong Kong. The opening of Hong Kong Disneyland in 2005 changed the market structure of Hong Kong’s theme park industry from a monopoly to a duopoly. Both parks provide elements of entertainment but position themselves differently in the market. The emergence of Hong Kong Disneyland has brought a great challenge to Ocean Park, a local theme park with less global recognition. Different strategies are implemented by Ocean Park to face the competition. According to the TEA / AECOM Theme Index 2014, in terms of annual attendance, Ocean Park was ranked the 4th in Asia and the 13th in the world while Hong Kong Disneyland ranked the 6th in Asia and globally 15th. …show more content…
To begin with, basic description of the theme park industry and the two theme parks will be provided. Then, with reference to game theory, there will be analysis of how different strategies used by Ocean Park are the best responses against the entry of Disneyland. Ocean Park’s positioning, place, pricing and promoting strategies as well as its future investment will be analyzed. In the analysis, how Ocean Park enjoys first-mover advantage and comparative advantages like network advantage will be discussed; theories like the Prisoners' Dilemma will be applied to find Ocean Park’s dominant strategy; advertising game will also be analyzed to see how it affects the payoffs of two theme …show more content…
Exciting and thrill rides like Hair Raiser, the Abyss, the Flash and the Dragon are for thrill seekers of young people and adults. For younger children, they will love the Whiskers Harbour, which features different kid-sized rides and kid-oriented games, like Frog Hopper, Toto the Loco and Whiskers Harbour Playground. There are also 17 different animal exhibits, for example, Giant Panda Habitat, Sea Jelly Spectacular and Chinese Sturgeon Aquarium, and various entertaining and educational shows for all age group visitors and families. A variety of interactive activities and programs such as Sea Lion Feeding, Honorary Panda Keeper and Dolphin Encounter are also provided to visitors to get closer to the animals as a unique experience for them to learn more about the

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