Three things come to mind when one thinks of Nike: the three lettered quote “Just Do It” stamped in bright yellow across their t-shirts, the simple yet very recognizable swoosh symbol, and the fact that the multi billion-dollar brand advertises and represents all of the latest and greatest athletes. Phil Knight, the co-founder of Nike, is behind all of this publicity and fame that we see almost everywhere. Believed to be the 20th century version of John D. Rockefeller, Knight’s actions can easily be compared and contrasted to the capitalist techniques of that infamous Robber Baron. These two men shared very similar characteristics that included: ambition, risk taking, and greed. No matter if it is shoes or oil, achieving success in any industry…
Nike flat out denied any obligation, and separated itself from its subcontractors, considering the low wages and mistreatment of workers neither its issue nor responsibility. But Nike did understand that the wages were considered severe and would be a potential problem in the future. Nike reacted with a responsive CSR and by creating new “Codes of Conduct” and a “Memorandum of Understandings” with its contractors that gave provisions for seven aspects of working conditions, safety conditions, environment regulations, and workers’ insurance. This document outlined Nike’s principles of respect, honesty, and nondiscrimination (Spar…
Such as: having to care for their living cost, rent, food, clothing and health, so the minimum the workers should get is at least $4 day. Other than that there is also the issue of problems in the working environment of the workers, which is working over times, chemical and ventilation problems. So Nike with its subcontractors has the responsibility to provide safe and satisfactory conditions to its workers, which can increase its efficiency and reputation. 4: Could Nike have handled negative publicity over sweatshops better?…
I once attended a protest to raise the minimum wage and stop income inequality. Here, I heard stories of mothers, students, single fathers, and immigrants who were disadvantaged in so many ways, speaking of their financial hardships. One 15 year old spoke of her disabled mother and 9 siblings who she worked 40 hours a week at Burger King to help support while maintaining her 4.0 GPA in the hopes of someday becoming a nurse. She spoke about how her $8 an hour turned to $6 after having taxes taken out and how that money took food out of her siblings mouth, robbed her mother of proper medical attention and took the bus fare she used to get to her home, work and school right out of her pocket. A mother of 6 who was a home health aide stepped up…
Nike was noted in the case study and in the public view for poor working conditions, widespread harassment, abuse, labor right violation, low wages, indiscriminate hiring and firing, and problems with factory conditions between their company and the workers. Sweatshops exist in countries such as China, Vietnam, Indonesia, and Mexico. Nike violated minimum wage and overtime laws in Vietnam as late as 1996. Hired cheap overseas labor employed in the free trade zones.…
Minimum wages were introduced to assist employees from being exploited, but is it affect-ing employees opportunity to find work? Minimum wages are set to prevent low paid work-ers from being exploited by their employers who would pay them otherwise. The minimum wage is “a level of pay for workers, usually set by the government or collective bargaining” (Minimum wage, 2015). Economists believe minimum wages are the cause of unemploy-ment. If employers were allowed to ‘fall below the minimum level some employers would be prepared to take on more worker’s”…
Minimum Wage Raising minimum wage is like is like dressing up a monkey. The clothing makes him look better, but yet you still have a monkey. Everything that looks good isn’t always good. Raising minimum wage may look or sound good, but the effects of society with the increase will be traumatic and not in a good way. If the minimum wage is increased where does all the extra money come from?…
Statement of the Problem The problem in this dissertation, is the quality of life for low-income households in the United States continues to decline, as the minimum wage have not caught up with the cost of living. In this study, the quality of life is composed of four major factors; higher education, health care, housing and social interaction (Albright & Brannon, 2014; Barron, 2014; Campolieti et al, 2014; Rogers, 2014; Smith, 2015). While in the past, the federal government has established policies to combat the war on poverty and improve the livelihood of low-income families (The Department of Health and Human Services, 2016); however, these policies have been ineffective and insufficient for millions of low-income families who continues to…
What is the minimum wage? Minimum wage can be defined as the amount of compensation an employee must receive for a specific job by an employer. These are special acts enforced to prevent employers compensating employees less than the minimum wage set by the government. Before the minimal wage was introduced in the United States in the early 1900s, New Zealand was the first country to enacted minimal wage laws in 1894. This law covered businesses and industries across its entire nation.…
EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.…
Nike has the following stakeholders, arranged according to the firm’s prioritization: customers, communities, employees, government, and interest groups. The customers is the stakeholder most important, the customer can help the company by purchasing products producing growth sales revenues with the customer being satisfied by the high quality product and building a relationship with the…
The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…
The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product.…
Nike, a leading athletic shoes brand, has travelled around the world, with more than 147000 shops over 140 countries (Desborttes, 2016). This is the result of globalization – a process in which the world is interconnected in myriad aspects. As a result, it is vigorously debated whether economic globalization leads to homogeneity and loss of social diversity. Social diversity is a term that refers to a rich variety of different cultures, different ethnics, races, ages, genders, languages, lifestyle within a society. Although it is believed that diversity is threatened by globalization, there are multitude of testimonies that globalization promote social diversity.…
From an early age, kids are shown that they need to acquire university education to receive a job. That they need basic skills learned in school to have a superior level of comprehension for the job. The search begins for the ideal job. While companies are eagerly waiting to refresh the line-up of fresh, creative faces into their organization, the question of how much they pay is glorified. Thereby, the degree of pay a person can accumulate from a job is stemmed by the Government and not the companies.…