EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company
NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
It is essential to listen and develop our product through the feedbacks of consumer and athlete. The purpose of this can drive the company on creating more innovated products to the athlete and to deliver satisfaction to the general consumer. They help us to prioritize key issue and to correct the faults or to enhance the overall product.
We will be talking about promotion which will be about how we can do expand our product to the new consumers. Pricing will show how to reasonable price the product and to keep the company profitable. …show more content…
Not only that Nike should be able to be easily found in any shopping mall so that people know where to look for Nike products. Nike products should be available to purchase near a sporting event. Nike stores must be in good condition and well designed, every product in the stores must be placed tidily. Nike should also be available in the internet as some customer have busy lifestyle. Customer must have a unique and interesting feeling upon entering the store as it will attract consumer to visit the
NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
It is essential to listen and develop our product through the feedbacks of consumer and athlete. The purpose of this can drive the company on creating more innovated products to the athlete and to deliver satisfaction to the general consumer. They help us to prioritize key issue and to correct the faults or to enhance the overall product.
We will be talking about promotion which will be about how we can do expand our product to the new consumers. Pricing will show how to reasonable price the product and to keep the company profitable. …show more content…
Not only that Nike should be able to be easily found in any shopping mall so that people know where to look for Nike products. Nike products should be available to purchase near a sporting event. Nike stores must be in good condition and well designed, every product in the stores must be placed tidily. Nike should also be available in the internet as some customer have busy lifestyle. Customer must have a unique and interesting feeling upon entering the store as it will attract consumer to visit the