New York Times Mission Statement

"The statement of a company's philosophy, often called company creed, usually accompanies or appears within the company's mission statement. Whether the mission statement specifically states these goals, it reflects the firms intent to secure survival through growth and profitability" (Pearce & Robinson, 2015). On the NYT Facebook page, the following information was found: "The New York Times Mission Statement: The core purpose is to enhance society by creating, collecting, and distributing high quality news, information, and entertainment." The world is constantly changing with resources becoming more and more scarce. Strategic management of any organization will require a trade-off between company philosophy and the core goals of sustainability, profitability, and growth. The New York Times, as any organization, will have to study their customers, find what product will meet and exceed their needs. The NYT is one of the oldest media sources in the country, it had to make trade offs through time for the obvious reasons of evolution and the extraordinary advances in communication technology. It had to strategically manage the changes when its journalistic …show more content…
In a competitive business environment, the comparison of like businesses makes it essential to create and maintain a positive image or reputation with all stakeholders. An organization that mismanages its image is likely to encounter such problems as a decline in sales or a reduction in stock prices. "According to the Reputation Institute, companies with strong reputations are worth as much as 150 percent more than those with low reputations" (Linton, 2014). As of April, 2015, the NYT has been awarded 114 Pulitzer Prizes for journalistic excellence. It continues to receive several awards annually. I believe the NYT has redeemed its corporate