One of my favorite fitness studios, Planet Fitness, happens to be listed on www.missionstatements.com as being a company having provided …show more content…
Planet Fitness also fully illustrates its Mission Statement through its website which it bares proudly on its “About Us” page, detailing the company’s commitment to creating a safe non-judgmental environment for its clients, promoting active lifestyles, and supplying tools applicable for people of every fitness level (http://www.planetfitness.com).
As mentioned previously, Planet Fitness prides itself on creating a safe, non-judgmental environment for its clients. This ideal is clearly stated in its mission statement which reads that Planet Fitness strives “to provide a unique environment in which anyone . . . can be comfortable . . . A Judgement Free Zone” (Planet Fitness; Mission Statement, 2015), which is directly mirrored on the company’s ‘About Us’ webpage, which states verbatim that they are “Judgement Free” and “believe no one should ever feel Gymtimidated . . . that everyone should feel at ease in [their] gyms” (Planet Fitness; About Us, …show more content…
Their website embodies this element of its Mission Statement on it’s ‘About Us’ page by offering “unlimited fitness training programs” to suit “every fitness level”, and by also emphasizing that in their gym “how you work out is up to you”. This concept is also reiterated again by the company’s offer in the mission statement to “kick [your butt] . . . if that’s what you need” (Planet Fitness; Mission Statement, 2015).
Finally, as is indicated in the Planet Fitness mission statement, their “product is a tool . . . that can be used by anyone” (Planet Fitness; Mission Statement, 2015). Essentially, this reiterates the idea supplied by the company’s ‘About Us’ page that “It doesn’t matter if your legs have never seen a squat machine before . . . we will cheer you on either way” and also through the company’s following short, welcoming introductory video located at the bottom of the website, which explains in great detail the company’s mission and