The Boys and Girls Club has three primary modes of rhetorical strategy which is evident on their national and local levels. The Boys and Girls collaboration with Nestle, Partnership for a Healthier America/Let’s Move, and Triple Play. I consider these as the primary modes of rhetoric because they are the largest, published ways the Club has communicated the reasons behind why children should live a healthy lifestyle. The Boys and Girls Club collaboration with Nestle started in 2015. In the Spring of 2015, Nestle announced a three-year partnership with the national club (“Nestle and …”). They wanted to communicate a nutrition curriculum geared toward children. The Boys and Girls Club was an easy partner to choose because of their target influential
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In 2011, First Lady Michelle Obama gave a launch anniversary speech to parents about the campaign. In her speech she described the various ways parents can actively make healthy choices for the benefit of their children. She describes the products that one can buy at grocery stores and what to watch out for in picking food. Such as, looking to Walmart who has “promised to sell products with less sugar, salt and trans-fat…” (“Remarks of First…). The rhetoric used in her speech and in the Boys and Girls Club Press Release, “Creating a Healthier Environments for Five Million Kids,” encourages parents and Club staff to educate the children on healthy alternatives. The press release motivates local Boys and Girls Clubs to actively participate in the program. They have set guidelines and procedures for the clubs to follow and provides them with the information they need to educate the Club members. The rhetoric and communication used in these circumstances allows for the Club’s to take initiative and make the change the national branch so wishes for them to do. It isn't seen as a demand, but rather a call for action. They are joining in the effort to decrease the number of children that are victims to unhealthy eating and sedentary lifestyles. The way the national branch has communicated this program, is as a joint, collaborative effort that can’t be achieved without full
In 2011, First Lady Michelle Obama gave a launch anniversary speech to parents about the campaign. In her speech she described the various ways parents can actively make healthy choices for the benefit of their children. She describes the products that one can buy at grocery stores and what to watch out for in picking food. Such as, looking to Walmart who has “promised to sell products with less sugar, salt and trans-fat…” (“Remarks of First…). The rhetoric used in her speech and in the Boys and Girls Club Press Release, “Creating a Healthier Environments for Five Million Kids,” encourages parents and Club staff to educate the children on healthy alternatives. The press release motivates local Boys and Girls Clubs to actively participate in the program. They have set guidelines and procedures for the clubs to follow and provides them with the information they need to educate the Club members. The rhetoric and communication used in these circumstances allows for the Club’s to take initiative and make the change the national branch so wishes for them to do. It isn't seen as a demand, but rather a call for action. They are joining in the effort to decrease the number of children that are victims to unhealthy eating and sedentary lifestyles. The way the national branch has communicated this program, is as a joint, collaborative effort that can’t be achieved without full