Segmentation, Targeting And Positioning
McDonald’s marketing strategy includes all measures of Segmentation, Targeting & positioning. It is most important for a company to know its target customers.
Mc Donald’s use demographic segmentation strategy. In India McDonald’s has gone through three different types of segmentation. Demographic segmentation targeting teenagers, family-members couples and students. Secondly Psychographic Segmentation, Availability and manner of living of Indians, Behavioural Segmentation include celebrations like ceremonies and birthday parties of kids. The main target segments are children, youth, and the young middle class family. Although main strategy adopted by Mc Donald’s is to make McDonald’s a fun place where …show more content…
But today it has a place it is an affordable place to eat without compromising on the quality of food and services and hygiene.
At many big outlets of Mc Donald’s they have play house named as PLAYING PLACE where children can enjoy.
McDonalds is to be most identifiable brand in India for people of all ages. We can say that they should follow concept of undifferentiated marketing where they offer same marketing mix to mass audiences. This is the fact India has second largest population in the world and if the band adopt this approach and try to do positioning according to this approach then they will be benefitted and their sales and revenue will …show more content…
The stage were quite slow. The people where unknown of this brand and somewhere ignoring because of beef and pork burger. It took a time to Indian to know the band and when they got to know demand also increased. The cost was very high for the company but the profit was null. The brand started doing position in India with the caption “There is something about McDonald’s”, to position itself as a promoter of “family values” and the outlets were called “McDonald’s family restaurants”. McDonald’s came with the TV advertisement they wanted to make emotional connection with Indian family and the band.
Growth Phase: This was a period of rapid market acceptance and climb in sales essential to considerable improvement in profit margins adopters like the product and additional customers start buying it. Attracted by the opportunities, new competitors enter the scene.
Maturity Phase: After that the sale growth rate got slow with the time. The product were going into the maturity stage. Now customers can find the similar product in the market from other competitor companies.
Then the Life Cycle curve flattens
McDonald’s marketing strategy includes all measures of Segmentation, Targeting & positioning. It is most important for a company to know its target customers.
Mc Donald’s use demographic segmentation strategy. In India McDonald’s has gone through three different types of segmentation. Demographic segmentation targeting teenagers, family-members couples and students. Secondly Psychographic Segmentation, Availability and manner of living of Indians, Behavioural Segmentation include celebrations like ceremonies and birthday parties of kids. The main target segments are children, youth, and the young middle class family. Although main strategy adopted by Mc Donald’s is to make McDonald’s a fun place where …show more content…
But today it has a place it is an affordable place to eat without compromising on the quality of food and services and hygiene.
At many big outlets of Mc Donald’s they have play house named as PLAYING PLACE where children can enjoy.
McDonalds is to be most identifiable brand in India for people of all ages. We can say that they should follow concept of undifferentiated marketing where they offer same marketing mix to mass audiences. This is the fact India has second largest population in the world and if the band adopt this approach and try to do positioning according to this approach then they will be benefitted and their sales and revenue will …show more content…
The stage were quite slow. The people where unknown of this brand and somewhere ignoring because of beef and pork burger. It took a time to Indian to know the band and when they got to know demand also increased. The cost was very high for the company but the profit was null. The brand started doing position in India with the caption “There is something about McDonald’s”, to position itself as a promoter of “family values” and the outlets were called “McDonald’s family restaurants”. McDonald’s came with the TV advertisement they wanted to make emotional connection with Indian family and the band.
Growth Phase: This was a period of rapid market acceptance and climb in sales essential to considerable improvement in profit margins adopters like the product and additional customers start buying it. Attracted by the opportunities, new competitors enter the scene.
Maturity Phase: After that the sale growth rate got slow with the time. The product were going into the maturity stage. Now customers can find the similar product in the market from other competitor companies.
Then the Life Cycle curve flattens