Marriott Hotel Swot Analysis

Superior Essays
Customer satisfaction:
The average score of 4.8 is attained for the overall customer satisfaction. Service quality is the leaders of the customer’s satisfaction. This is also supported by the statement about visiting the hotel again is with the average score of 4.9. 61.7% respondents were ready to visit again. As there is a relationship between the customer satisfaction and next visit to the hotel can be understood clearly.
Recommending the hotel is also confidentially done by 60% of the respondents, the service provided by the hotel made them satisfied and met their needs and expectations. The pricing also plays a key role in decision making along with the service quality. Thus, it should be reasonable and good for the customers. 61.7% feel that the pricing is reasonable and good.
Overall score is 4.845 for the customer satisfaction.
From all the above it is clear how the performance or
…show more content…
This helped to know strengths, weaknesses, opportunities and threats. based on these, the objective of the study is developed. The SWOT analysis revealed that the organization has more strengths and opportunities than the weakness and threats. These can be managed by focusing on the service quality.
It also pointed out the organization has to improve the itself, as EXPO 2020 is nearing in few years it is essential to increase the market share and organizational productivity. In order to attract and satisfy the customers visiting during Expo 2020, the organization has to improve its service quality.
The objectives focused on evaluating the service quality performance and identify how service quality influences customer satisfaction and customer loyalty. based on the service quality performance, the gaps found should be fulfilled. this makes the organization to

Related Documents

  • Improved Essays

    Swot Analysis Of Longhorn

    • 1206 Words
    • 5 Pages

    The Researchers collectively visited Longhorn a total of six times to evaluate the restaurant in the form of mystery shopper style. Each mystery shopper was given a survey based off the RATER model previously made in advance, in which they used to assess the service quality of Longhorn. The researchers were also concentrating on the SWOT method in which they would recognize Longhorns’ Strength, Weakness, Opportunities and Threats. Six different locations were visited and two locations were visited frequently. The two most frequent restaurant stores visited was Opelika and Columbus location, during dinner service times.…

    • 1206 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    ASSIGNMENT OF COMMUNICATION & GUEST SERVICE SUBMITED BY: - SANAMPREET SINGH BHINDER SUBMITED TO: - MR. A. LUTHAR Abstract The Intention of this study is to know the factors that may benefit property by analysing the complaint it receives. There are several ways which may advantage the Hotel by examining the objection it receives.…

    • 795 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Customer Service Nvq

    • 624 Words
    • 3 Pages

    Outstanding customer service and great customer contentment must start with understanding customer expectations. The visitor centre needs to know who its customers are and their interest. When assessing customer satisfaction, businesses normally ask customers whether their product or service has met or exceeded expectations. This is an important question to ask and is a key factor behind contentment. Customer expectations set the standard for customer satisfaction which also affects repurchase verdicts and customer loyalty.…

    • 624 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Case Study: Blockbuster

    • 371 Words
    • 2 Pages

    A quick example of retail sales, BlockBuster had a standard of service that required the attendant to welcome every new arriving consumer when they entered. The most often, the attendant was at the register and barely raised his head to offer. The standard was met, having received a "yes" during any inspection audit, but the escort did not fulfill the intention to make me feel welcome in the store. You can not measure the emotional effect or impact without introducing some element of subjectivity. Therefore, the inspectors were replaced by consultants.…

    • 371 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    5.6 Dacia Renault company strategy The Renault Group is presenting in 118 countries and functioning in five major regions: Europe, Euromed, Russia, Asia, Africa and the Americas. The Renault Group now has more than 129,000 employees, who are working in 139 industrial sites. With regards to the environmental protection, all those industrial sites have ISO 14001 certification. Renault owns three brands: Renault, Samsung and Dacia, the Group design and produce personal vehicles and commercial vehicles.…

    • 1318 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    • Guest-satisfaction survey is very long and caused negative impact on hotels’ score because guests have no time to fill such long survey. Another point, why does Maverick developed long survey if they only care about overall satisfaction score in the BSC. Relying on guests’ satisfaction is not enough indicator; Maverick might consider customer growth as a new indicator. • Finally, BSC implementation team didn’t account for individual changes in some hotels – as happened in Orlando, FL, hotels. This problem due to the exclusion of hotels managers and not listening to their input.…

    • 1100 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    This is because the economy of the surrounding areas directly affects the revenue streams of the company, which also tends to strain its budget. Economy also affects the travellers due to economic constraints reducing their income. The company is mainly affected by higher inflation rates that directly affect the pricing strategy hence influencing the decisions of travellers. Social: Social attributes continue to influence the operations of the hotel chain due to socio-cultural elements and shifts in consumer attitudes which weigh down on the occupancy rates of the hotel.…

    • 710 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Yotel Hotel Analysis

    • 1242 Words
    • 5 Pages

    Each compact cabin has a flat-screen TV and a work station. A bathroom with a monsoon shower and free toiletries and hygiene products. The 24 hours automated counters provide customers self-service for customers, in that case customers don’t need to wait for the long process to check in/ check out. This airline hotel concept provides a luxury service at a great price which is easily accessible and available to…

    • 1242 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Recommended Solutions For the purpose of maintaining the hotel business and gaining more revenue, it is crucial to reach guest satisfaction which is considered as the key reason to build the loyalty with the hotel guests. Thus, the first decision should be taken by the management is to instruct the hotel staff to achieve the guest’s perspective and handle it as the top priority. Therefore, the researcher sees that the following recommendations are so significance for achieving the hotel success: • Recruiting the qualified staff with having the right attitude and experts in hotel service.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Question 2 SWOT Analysis SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014).…

    • 749 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Strategic planning has been used as a tool for transforming and revitalizing organizations. Recently, the skepticism about planning has been rising due to political and economic uncertain and pace of technological and social change has accelerated. (Mittenthal, Ten Key to Successful Strategic planning for nonprofit and foundation leaders, 2012) The process can evidence pointless and frustrating situations when it does not reflect clear, realistic goals, define explicit action and elicit views of stakeholder groups. A successful strategic planning process will make informed projections about environmental realities to aid an organization anticipate and respond to change through its mission and goals.…

    • 776 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The feedback we receive is closely monitored by our Head Office staff and the managers of the hotels in order to ensure that we perform to the best of our abilities. 3.4 Explain the costs and benefits of customer service to an organisation The potential benefits to a business from providing a consistently high level of customer service include: • Increased sales – more likely to try out other products/services too • Customer loyalty –more likely to be a source of repeat business and to recommend the business to friends and family • Enhanced public image – helps build a brand and provides protection if there is a slip-up in customer service • More effective workforce – satisfied customers help create a positive working environment Great customer service can be very cost effective, the better the customer service received and the product sold, the more revenue will be generated for the company meaning a larger turnover. Great customer service can generate a good reputation for a company, a company that looks after their customers are more than likely to have a customer return or show interest in the products and services on offer. 3.5 Explain the impact of organisational values on how customers create their…

    • 937 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Swot Analysis Of W Hotel

    • 1532 Words
    • 7 Pages

    A strong brand image helps to attract first-time customers as well as repeat business, as switching costs are negligible in this industry. W Hotels compete with rivals that include Wyndham Worldwide, Marriott international and Inter-Continental Hotels. Unstable Global Environment: The hospitality industry is particularly sensitive to macroeconomic factors, as well as geopolitical instability and terrorism, which negatively affect people’s tendency to travel. For example, there are many sexual crime happen in Indian, it is unquestionable that affect the travel determine whether choose it as a destination.…

    • 1532 Words
    • 7 Pages
    Great Essays
  • Great Essays

    According to Azhagan and Nagarajan (2011), Peter et al. (1993), and Bolton and Drew (1991), the model has been the most reliable, valid and prominent and widely used for measuring and evaluating service quality in many industries, such as food industry, hospitality and hospitals as well as tourism setting and healthcare. (Zhu, Wymer and Chen, 2002). The SERVQUAL model allows service providers to evaluate service quality through a gap between customer perceptions and expectations based on five dimensions (West, Ford and Ibrahim, 2010).…

    • 3425 Words
    • 14 Pages
    Great Essays
  • Great Essays

    Introduction Grand Hyatt Macau is convention hotel and Butterfly on Prat Boutique Hotel is boutique hotel. Both they are famous in the world. Their type is different, so their facilities are different to suitable for their target market. In this project, will comparison this two hotel from facilities and services. Also, will introduce the hotel and their hotel group background.…

    • 1197 Words
    • 5 Pages
    Great Essays