H & M and Zara achieve business objectives with the marketing mix which consist of the 7 p’s. However, at present, H&M is known to be the highest valued with the most fashion in Europe valued at 13 billion euros while Zara valued at 7.8 billion. Both H &M and Zara are globally known but in terms of the experience of the shopping of their products are extremely different.
Comparison of the Marketing Mix with Zara and H & M
H & M Marketing Mix (7 P’s) Zara
Less expensive than majority of the brands which is cheap and affordable Price
When compared with other top brand it is very costly
Sells a variety of different clothing and other things such as t-shirts, jeans, jewellery, dresses, shoes, sportswear, home department, lingerie etc. Product Sells …show more content…
H&M offers womenswear as bulk offering in which this aim is communicated when they are advertising but menswear normally not upfront. However, when compared both Zara and H & M womenswear the breakdown seems to be balanced but Zara apparel slit is more even. Therefore, this indicate that both retailers are competing at and pitching different types of consumers. Also, with Zara customers, they can be more mature where they can but for his or her spouse as well as children while H & M dominant customers is buying for womenswear Zara and H & M Different Pricing …show more content…
Regardless of the similar entry and exit for the two retailers the pricing strategies are different. The apparel pricing for H&M spans at $1-$291 while Zara pricing spans at $5-$322, hence H&M average price point is $21.40 while Zara is $48. However, there is a 56% of offering at H&M that sits between the $1-$20 bracket while Zara price id more of an even ratio and their choice point price is from $290-$40 and has a 32% offering.
When compare the price of both retailer’s womenswear in tops and dresses, their pricing structure is different. H&M tops are $20-$40 and Zara is $40-$50. However, they both have a place in the market for these.
Equal weighting to products have been giving by H&M with product price of $20-$30 as well as $40-$50 where they ease off from the $30-40 bracket but Zara has products that and an unbalanced spread of their product with their price points which is $40-50 and is the most (Smith, 2014).
Parietti (2015) H&M has the more physical locations than Zara in which they have more than 3,450 stores globally since November 2015 while Zara is 2,000 stores,
The infiltration of H&M's in the U.S. market is more productive with 407 stores while at present Zara has 55 stores that is open in the U.S, whereas more of its locations are in Spain, with more than 450
Comparison of the Marketing Mix with Zara and H & M
H & M Marketing Mix (7 P’s) Zara
Less expensive than majority of the brands which is cheap and affordable Price
When compared with other top brand it is very costly
Sells a variety of different clothing and other things such as t-shirts, jeans, jewellery, dresses, shoes, sportswear, home department, lingerie etc. Product Sells …show more content…
H&M offers womenswear as bulk offering in which this aim is communicated when they are advertising but menswear normally not upfront. However, when compared both Zara and H & M womenswear the breakdown seems to be balanced but Zara apparel slit is more even. Therefore, this indicate that both retailers are competing at and pitching different types of consumers. Also, with Zara customers, they can be more mature where they can but for his or her spouse as well as children while H & M dominant customers is buying for womenswear Zara and H & M Different Pricing …show more content…
Regardless of the similar entry and exit for the two retailers the pricing strategies are different. The apparel pricing for H&M spans at $1-$291 while Zara pricing spans at $5-$322, hence H&M average price point is $21.40 while Zara is $48. However, there is a 56% of offering at H&M that sits between the $1-$20 bracket while Zara price id more of an even ratio and their choice point price is from $290-$40 and has a 32% offering.
When compare the price of both retailer’s womenswear in tops and dresses, their pricing structure is different. H&M tops are $20-$40 and Zara is $40-$50. However, they both have a place in the market for these.
Equal weighting to products have been giving by H&M with product price of $20-$30 as well as $40-$50 where they ease off from the $30-40 bracket but Zara has products that and an unbalanced spread of their product with their price points which is $40-50 and is the most (Smith, 2014).
Parietti (2015) H&M has the more physical locations than Zara in which they have more than 3,450 stores globally since November 2015 while Zara is 2,000 stores,
The infiltration of H&M's in the U.S. market is more productive with 407 stores while at present Zara has 55 stores that is open in the U.S, whereas more of its locations are in Spain, with more than 450