Through personal selling of the merchandise, Nordstrom is able to effectively create a customer driven environment and maximize customer value and satisfaction. This is a form of shopper marketing in which Nordstrom attempts to extend brand equity throughout the target market. Nordstrom has been very successful at utilizing these customer service strategies and promotions to defend their market share and create a competitive advantage over other stores in terms of product
Through personal selling of the merchandise, Nordstrom is able to effectively create a customer driven environment and maximize customer value and satisfaction. This is a form of shopper marketing in which Nordstrom attempts to extend brand equity throughout the target market. Nordstrom has been very successful at utilizing these customer service strategies and promotions to defend their market share and create a competitive advantage over other stores in terms of product