New packaging showcases the most current, cutting-edge version of the brand, and can also be profitable for the company.
Gatorade is one of the biggest businesses in the sports market today. This is because they know how to sell their product to people. They know how to get their product out there to the masses, so that everyone can try it. Their strategy is to get their product out to the most amount of people possible, while at the same time, trying to get retain customers for repeating business. Their ability to work with sports teams really puts them at the forefront of the market. Gatorade has the ability to sell their product to sports teams and high schools at a discount of up to 80% off of their product (Figure 24). This helps them …show more content…
They want to get all of their products into the spotlight, yet they do not want one product more widely known than another. The goal is for their products to be as equally popular in the market. Gatorade greatly utilizes media outlets to show how their dedication to the well-being of people. By using media, especially social media, Gatorade can appeal more to its fans. Social Media shows that Gatorade is a product always at the side of athletes, and that everyone, not just athletes can enjoy their product. They can update people on products easily too, with a post on a website or a TV advertisement. The company has demonstrated its ability to get their product out to the masses, and in return, it is evident that people do like their product. Also, Gatorade offers an award every year called Gatorade Player of the Year to kids who demonstrate athletic excellence, academic achievement, and have an exemplary character (Figure 26). This award aims to promote youth sports programs as well as recognizing the best athletes in High School for their talent and skill at the state and national level. They do this to show that they do care about youth sports …show more content…
Gatorade is the largest producer of sports beverages in the world, and thus have a competitive advantage which allows them to reach out to many more consumers then other companies. In order to maintain their position, PepsiCo owns manufacturing plants worldwide. Gatorade is able to reduce manufacturing costs due to its large production levels. By using a value based pricing strategy, Gatorade, researches how much a product is worth to the consumer and uses this information to price their products (Figure 29). Thus, demand plays a huge role in pricing the products. Gatorade does appropriately price their product for their target market. Likewise, Gatorade’s high production levels give them the ability to produce their products at a slightly lower price than competitors. As shown by the price comparison chart, Gatorade prices its 20 ounce bottle at $1.29 while PowerAde is priced at $1.37 (Figure 30). Gatorade has the scientific research to back up their products, and this is why most consider it to be superior to PowerAde. PowerAde, their main competitor, lacks a research institute in which they can analyze products more closely like Gatorade does. Though PowerAde may be gaining market share, Gatorade and G2 still show good profits and dominate market share space (Figure
Gatorade is one of the biggest businesses in the sports market today. This is because they know how to sell their product to people. They know how to get their product out there to the masses, so that everyone can try it. Their strategy is to get their product out to the most amount of people possible, while at the same time, trying to get retain customers for repeating business. Their ability to work with sports teams really puts them at the forefront of the market. Gatorade has the ability to sell their product to sports teams and high schools at a discount of up to 80% off of their product (Figure 24). This helps them …show more content…
They want to get all of their products into the spotlight, yet they do not want one product more widely known than another. The goal is for their products to be as equally popular in the market. Gatorade greatly utilizes media outlets to show how their dedication to the well-being of people. By using media, especially social media, Gatorade can appeal more to its fans. Social Media shows that Gatorade is a product always at the side of athletes, and that everyone, not just athletes can enjoy their product. They can update people on products easily too, with a post on a website or a TV advertisement. The company has demonstrated its ability to get their product out to the masses, and in return, it is evident that people do like their product. Also, Gatorade offers an award every year called Gatorade Player of the Year to kids who demonstrate athletic excellence, academic achievement, and have an exemplary character (Figure 26). This award aims to promote youth sports programs as well as recognizing the best athletes in High School for their talent and skill at the state and national level. They do this to show that they do care about youth sports …show more content…
Gatorade is the largest producer of sports beverages in the world, and thus have a competitive advantage which allows them to reach out to many more consumers then other companies. In order to maintain their position, PepsiCo owns manufacturing plants worldwide. Gatorade is able to reduce manufacturing costs due to its large production levels. By using a value based pricing strategy, Gatorade, researches how much a product is worth to the consumer and uses this information to price their products (Figure 29). Thus, demand plays a huge role in pricing the products. Gatorade does appropriately price their product for their target market. Likewise, Gatorade’s high production levels give them the ability to produce their products at a slightly lower price than competitors. As shown by the price comparison chart, Gatorade prices its 20 ounce bottle at $1.29 while PowerAde is priced at $1.37 (Figure 30). Gatorade has the scientific research to back up their products, and this is why most consider it to be superior to PowerAde. PowerAde, their main competitor, lacks a research institute in which they can analyze products more closely like Gatorade does. Though PowerAde may be gaining market share, Gatorade and G2 still show good profits and dominate market share space (Figure