According to Iso Ahola (1982:258), motives play a major role in the S-C-R model which is the Stimulus-Cognition-Response model. A tourist’s behaviour is influenced by an input (the stimulus). This stimulus is …show more content…
When it comes to the explanation regarding the choice of destination, pull factors are useful, however when it comes to determining the motives for going on a specific vacation, push factors are examined (Crompton, 1979:410). One of the motivations for going on a vacation, as set out by Williams and Zelinsky (1970:557), includes the concept of “Sunlust”. It is characterized as vacations that are driven by the motivation to experience a destination that provides improved amenities than those available within the usual environment of the tourist. These “amenities” typically includes more attractive weather conditions and in plain terms the “search for the sun” (Crompton, 1979:410). Other features included within the concept of “Sunlust” are desirable climatic characteristics, scenic attractions, cultural and historical features, sports, shopping facilities and night life (Crompton, …show more content…
Two underlying socio-psychological concepts that motivate tourists are “anomie” and “ego enhancement” (Crompton, 1979:411). The anomie concept involves the need for love, affection and the desire to communicate with others. This need, can in some cases only be satisfied when the individual escapes his/her every day surroundings. The concept of “ego-enhancement” includes self-recognition and provides an opportunity for an individual to replenish and restore internal damage by going on a vacation that will return them to their usual environment as enriched and recharged (Crompton, 1979:411). Other motives identified by Crompton (1979) include those mentioned and discussed