Analysis of Product Introduction for
Daisy Rock Guitars Concerning the new product introduction of an ambidextrous guitar for Daisy Rock Guitars (DRG), a thorough analysis consisting of company and industry specific production needs, risk and financial impacts, and management strategies is needed. Through the exploration of operations management theories, insight can be acquired as to the necessary steps DRG needs to take to secure a successful product launch. By incorporating strategies recommended in this analysis, DRG will be able to optimize the production of their ambidextrous guitar, mitigate company risk, and fulfill customer expectations.
Company Overview Founded by the female guitarist Tish Ciravolo in 2000, DRG has positively …show more content…
Doing business in over twenty-six countries worldwide, DRG has recently surpassed 200,000 unit sales. With a variety of styles, finishes, colors, accessories, bundles, and options to offer, DRG is a company that has been continuously innovative in design. For example, DRG recently added a left-handed guitar to their product offerings (DRG, 2018). Innovation is important in the design process, because it can rejuvenate a company, satisfy customers’ needs, and give the company a competitive edge (Russell, R.S., & Taylor, B.W., …show more content…
(n.d.). Should I Learn Guitar Right or Left Handed? Retrieved March 1, 2018, from http://leftyfretz.com/should-i-learn-guitar-right-or-left-handed/ MSG. (n.d.). Facility Layout - Objectives, Design and Factors Affecting the Layout. Retrieved March 16, 2018, from https://www.managementstudyguide.com/facility-layout.htm Murphy, J. (2012, June 21). Retrieved March 29, 2018, from https://www.pragmaticmarketing.com/resources/articles/all-together-now-building-the-product-launch-team Nayab, N. (2011, May 20). The Benefits of Total Quality Management: TQM in Process Improvement, Customer Satisfaction and Organizational Development. Retrieved March 30, 2018, from https://www.brighthubpm.com/monitoring-projects/70318-looking-at-the-benefits-of-tqm/ Russell, R.S., & Taylor, B.W., (2017). Operations and Supply Chain Management (9th ed.). Schieltz, M. (2018). Service Operations vs. Manufacturing Operations. Retrieved February 15, 2018, from http://smallbusiness.chron.com/service-operations-vs-manufacturing-operations-25843.html Schneider, J., & Hall, J. (2014, July 31). Why Most Product Launches Fail. Retrieved March 01, 2018, from
Daisy Rock Guitars Concerning the new product introduction of an ambidextrous guitar for Daisy Rock Guitars (DRG), a thorough analysis consisting of company and industry specific production needs, risk and financial impacts, and management strategies is needed. Through the exploration of operations management theories, insight can be acquired as to the necessary steps DRG needs to take to secure a successful product launch. By incorporating strategies recommended in this analysis, DRG will be able to optimize the production of their ambidextrous guitar, mitigate company risk, and fulfill customer expectations.
Company Overview Founded by the female guitarist Tish Ciravolo in 2000, DRG has positively …show more content…
Doing business in over twenty-six countries worldwide, DRG has recently surpassed 200,000 unit sales. With a variety of styles, finishes, colors, accessories, bundles, and options to offer, DRG is a company that has been continuously innovative in design. For example, DRG recently added a left-handed guitar to their product offerings (DRG, 2018). Innovation is important in the design process, because it can rejuvenate a company, satisfy customers’ needs, and give the company a competitive edge (Russell, R.S., & Taylor, B.W., …show more content…
(n.d.). Should I Learn Guitar Right or Left Handed? Retrieved March 1, 2018, from http://leftyfretz.com/should-i-learn-guitar-right-or-left-handed/ MSG. (n.d.). Facility Layout - Objectives, Design and Factors Affecting the Layout. Retrieved March 16, 2018, from https://www.managementstudyguide.com/facility-layout.htm Murphy, J. (2012, June 21). Retrieved March 29, 2018, from https://www.pragmaticmarketing.com/resources/articles/all-together-now-building-the-product-launch-team Nayab, N. (2011, May 20). The Benefits of Total Quality Management: TQM in Process Improvement, Customer Satisfaction and Organizational Development. Retrieved March 30, 2018, from https://www.brighthubpm.com/monitoring-projects/70318-looking-at-the-benefits-of-tqm/ Russell, R.S., & Taylor, B.W., (2017). Operations and Supply Chain Management (9th ed.). Schieltz, M. (2018). Service Operations vs. Manufacturing Operations. Retrieved February 15, 2018, from http://smallbusiness.chron.com/service-operations-vs-manufacturing-operations-25843.html Schneider, J., & Hall, J. (2014, July 31). Why Most Product Launches Fail. Retrieved March 01, 2018, from