In today’s world, advertisements are one of the most powerful tools aimed to persuade people to behave or act in a certain way. Marketing agents around the world are trying to make the best advertisements that will be persuasive and will direct people towards some ideology. The majority of the advertisements are aimed to convince people to buy a certain product. Because TV and radio channels as well as newspapers are the most popular media sources, corporations find that they are also the best place where advertisements will have a great impact on the vast majority of the population.
Social advertisements are another tool to have an influence on people. These types of commercials contain a powerful message to spread awareness about a social or political issue. The message can be addressed either to the government and huge corporations or to the population. The commercials can vary from environmental protection and human rights to obesity and the bad effects of …show more content…
The cognitive dissonance theory can demonstrate how all the components of the video make the message more persuasive. Cognitive dissonance theory has been brought by Stanford University social psychologist Leon Festinger. His definition of cognitive dissonance is “the distressing mental state that people feel when they find themselves doing things that do not fit with what they know, or having opinions that do not fit with other opinions they hold” (Griffin Em, 209). This definition suggests thank cognitive dissonance appears when people are thinking or doing certain things that are against their opinion. Furthermore, Festinger argues that the tension of dissonance leads people to change their behavior or belief. Therefore, people try to change their way of behaving to avoid harsh consequences of an issue that is important for
Social advertisements are another tool to have an influence on people. These types of commercials contain a powerful message to spread awareness about a social or political issue. The message can be addressed either to the government and huge corporations or to the population. The commercials can vary from environmental protection and human rights to obesity and the bad effects of …show more content…
The cognitive dissonance theory can demonstrate how all the components of the video make the message more persuasive. Cognitive dissonance theory has been brought by Stanford University social psychologist Leon Festinger. His definition of cognitive dissonance is “the distressing mental state that people feel when they find themselves doing things that do not fit with what they know, or having opinions that do not fit with other opinions they hold” (Griffin Em, 209). This definition suggests thank cognitive dissonance appears when people are thinking or doing certain things that are against their opinion. Furthermore, Festinger argues that the tension of dissonance leads people to change their behavior or belief. Therefore, people try to change their way of behaving to avoid harsh consequences of an issue that is important for